Email Marketing Manager

Biziq - Phoenix, AZ

Full-time - Mid Level

Remote - Phoenix, AZ

Professional, Scientific, and Technical Services

About the position

The Email Marketing Manager is responsible for developing, implementing, and managing email marketing strategies for a portfolio of clients. This role combines strategic thinking, creativity, and analytical skills to enhance engagement, conversions, and ROI for client campaigns. The ideal candidate will possess experience in email and SMS marketing, strong communication skills, and a client-focused approach.

Responsibilities

• Implement campaign strategies and enhance email and SMS marketing promotions for clients, ensuring alignment with their business goals.
• Act as the primary liaison for assigned clients, offering strategic advice and cultivating strong client relationships.
• Manage content creation, executing copy working with designers and technical support team to produce engaging and customized email content and templates.
• Deliver performance evaluations by tracking, measuring, and reporting on campaign effectiveness, offering clients actionable insights for improvement.
• Perform A/B Testing to refine email content, subject lines, CTAs, and design for optimal performance.
• Ensure that all campaigns adhere to email and SMS marketing regulations such as GDPR, CAN-SPAM, and other pertinent laws.
• Leverage email marketing platforms and tools effectively to ensure seamless campaign execution.
• Collaborate with internal teams, including design and technical support, to ensure successful integration and execution.

Requirements

• 3+ years of experience in email marketing, with a strong emphasis on managing client accounts and demonstrating leadership skills in guiding teams towards successful outcomes.
• Professional proficiency with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or others, showcasing ability to lead and train others in their effective use.
• Experience in providing a solid foundation for leadership and strategic insight in marketing initiatives.
• A Bachelor's degree in Marketing, Communications, or a related field is highly advantageous.

Nice-to-haves

• Exceptional industry knowledge of SMS marketing tools and strategies.
• Familiarity with HTML/CSS for designing emails is a valuable bonus.

Benefits

• Health Benefits: United Health Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
• Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
• Retirement Savings: 401K
• Parental leave: Inclusive and supportive parental leave policy
• Peer-to-peer Recognition: BizBucks rewards program with weekly prizes including Amazon gift cards
• Award Winning Culture: A fun, energetic workplace with a supportive atmosphere, no traveling required