Email Marketing Manager

$90,000 - $110,000/Yr

Hiscox - New York, NY

Full-time - Senior

Hybrid - New York, NY

Insurance Carriers and Related Activities

About the position

Hiscox is seeking an experienced Email Marketing Manager to lead the customer lifecycle program for B2C customers. This role combines strategic planning and technical execution, focusing on driving customer growth through effective email marketing campaigns. The manager will oversee the entire email campaign process, from conception to analysis, ensuring high-quality communication and compliance standards are met.

Responsibilities

• Develop and manage the customer lifecycle for B2C customers, optimizing touchpoints for superior customer experience and business objectives.
• Manage and execute a robust test plan to maximize email and business performance metrics.
• Build segments, emails, forms, and canvases in Eloqua to support email marketing campaigns for acquisition and retention.
• Analyze data to plan tests, spot trends, report on campaign performance, and recommend optimizations.
• Ensure all emails meet quality and compliance standards through diligent QA.

Requirements

• 5+ years' experience with a Marketing Automation Platform (MAP) or Email Service Provider (ESP), such as Eloqua or HubSpot.
• Proven experience in building and managing lifecycle email campaigns to drive customer lifetime value (LTV).
• Strong analytical skills to use data for ideation, trend spotting, and narrative development.
• Ability to strategize campaigns based on email marketing best practices and research.
• Strong time management skills and HTML/CSS experience preferred.

Nice-to-haves

• Experience with Eloqua or similar marketing automation platforms.
• Familiarity with email marketing best practices and research.

Benefits

• Wellness program
• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Adoption assistance
• Vision insurance
• 401(k) matching
• Sabbatical after 5 years of service