Email Marketing Manager

Casat At The University Of Nevada, Reno - Reno, NV

Full-time - Mid Level

Reno, NV

About the position

The Email Marketing Manager at the University of Nevada, Reno is a key member of the Marketing and Communications team, responsible for planning, implementing, and managing email marketing campaigns. This role involves collaborating with various internal stakeholders to create engaging email content and monitor campaign success through analytics. The manager will also work closely with the Office of Prospective Students to track lead generation and enhance the buyer journey, while ensuring compliance with email marketing laws.

Responsibilities

• Manage email marketing channels and campaign activation, including identifying requirements, reviewing email copy, and partnering with internal teams for email design templates and graphics, testing, launching, and reporting.
• Create automated email workflow sequences for each stage of the marketing funnel to drive engagement and leads.
• Manage subscriber databases, opt-ins, opt-outs, bounces and unsubscribes.
• Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track.
• Conduct A/B testing and implement optimization techniques to maximize effectiveness of email campaigns.
• Monitor, analyze, report on, and optimize for key metrics including open rates, CTRs, and engagement activities.
• Ensure campaigns comply with relevant laws (CAN-SPAM Act, GDPR).
• Develop engaging and relevant email content, from copy to multimedia elements.
• Partner with schools, colleges, and units across the University to ensure on-brand, relevant messaging that's tailored to appropriate audience segments.
• Coordinate with the Communications team, President's Office and Provost's Office to create content and manage internal email communications to the University.
• Create value-add landing pages for data collection and prospect conversion.
• Design email headers, templates and other graphic elements related to email and related landing pages.
• Develop formal email processes and procedures for the University and units.
• Maintain a project timeline and track deliverables within our project management system to ensure on-time delivery of email marketing activities.
• Work cross-functionally with schools, colleges, units, the Office of Prospective Students and MarCom to align on email channel initiatives and goals.
• Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels.
• Evaluate email systems used and provide recommendations for upgrades or changes.

Requirements

• Bachelor's Degree and four (4) years of related professional work experience, OR Master's Degree and two (2) years of related professional work experience.
• Demonstrated experience managing email marketing.
• Content development/copywriting.

Nice-to-haves

• Excellent writing skills and ability to create content in a compelling way that engages target audiences.
• Highly organized, detail-oriented, and able to manage multiple campaigns efficiently.
• Experience working with Slate or comparable email campaign platforms.
• Knowledge of email marketing laws (CAN-SPAM Act, GDPR).
• Strong analytical skills and data interpretation.
• Proficient in design tools such as InDesign, Canva, and Figma.
• Competent in email and webpage design.
• Proficiency in marketing automation technology.
• Knowledge of SEO/SEM and Google Analytics.

Benefits

• Health insurance options including dental and vision.
• Generous annual and sick leave and life insurance.
• E. L. Wiegand Fitness Center offers an annual or semester membership and family membership options.
• Mountain EAP supports employees through life's difficult moments.
• Several Diversity Committees and Affinity Groups focusing on campus-wide diversity initiatives.
• No state income tax!
• Grants-in-aid for Faculty Employees providing reduced-rate tuition benefit to faculty and qualified dependents.
• Faculty Dual Career Assistance Program to assist newly hired faculty spouses/partners.