Email Marketing Manager

Yrefy - Phoenix, AZ

Full-time

Phoenix, AZ

Credit Intermediation and Related Activities

About the position

The Email Marketing Manager at Yrefy, LLC is responsible for planning, executing, and optimizing email marketing campaigns aimed at driving engagement, customer retention, and revenue growth. This role requires strong communication skills and a collaborative spirit to create personalized and impactful email experiences that resonate with audiences. The ideal candidate will demonstrate a passion for producing high-quality email marketing content and adapting to a dynamic environment.

Responsibilities

• Develops and executes the email marketing strategy, including planning and scheduling campaigns, segmenting audiences, and personalizing content.
• Writes high-quality, persuasive, and engaging copy for email campaigns, newsletters, and automation flows.
• Optimizes email content through engagement metrics, quality, and brand alignment.
• A/B tests subject lines, copy, and creative elements to continuously improve performance.
• Collaborates with designers, industry experts, and other departments to ensure cohesive messaging across channels.
• Manages and grows the email subscriber list while maintaining proper segmentation and list hygiene.
• Analyzes and reports on email campaign performance, providing insights and recommendations to improve future campaigns.
• Stays up to date with email marketing trends, best practices, and GDPR/CAN-SPAM compliance.
• Monitors deliverability and ensures that emails are successfully landing in inboxes.
• Uses marketing automation platforms (e.g., HubSpot, Mailchimp, Marketo) to build, send, and track campaigns.

Requirements

• Proven experience in email marketing and campaign management, preferably in consumer finance.
• Exceptional copywriting skills with a portfolio showcasing engaging email copy.
• Strong understanding of email marketing metrics and KPIs, with the ability to analyze data and make informed decisions.
• Experience with email marketing platforms and tools (e.g., HubSpot, Mailchimp, Klaviyo, etc.).
• Familiarity with marketing automation and CRM systems.
• Ability to work cross-functionally and manage multiple projects with tight deadlines.
• Attention to detail, creativity, and a strong sense of audience engagement.
• Knowledge of GDPR, CAN-SPAM, and email compliance regulations.
• Experience in A/B testing and optimization techniques.
• Understanding of segmentation and personalization strategies.
• Basic knowledge of HTML/CSS for email template customization.
• Experience with B2C email campaigns is a plus.

Nice-to-haves

• Experience with B2C email campaigns is a plus.