Email Marketing Manager

America's Test Kitchen - Boston, MA

Full-time - Mid Level

Boston, MA

11-50 employees

Publishing Industries

About the position

America's Test Kitchen is seeking an Email Marketing Manager to lead the development and execution of email marketing strategies, focusing on lifecycle marketing and customer engagement through newsletters. This role is pivotal in driving growth objectives across various business lines, including digital memberships, magazine subscriptions, and more. The ideal candidate will collaborate with multiple teams to create compelling email campaigns that enhance customer experiences and support overall marketing goals.

Responsibilities

• Drive and manage a calendar for specific email products as assigned.
• Create advertising and content strategies for hitting goals for specific product lines.
• Develop and provide feedback on copy for all ATK brands, incorporating input from editorial stakeholders.
• Collaborate with design, social media, digital marketing, and editorial teams to integrate newsletters into cross-channel campaigns.
• Compile reports and analyze data on email newsletter performance.
• Coordinate with internal partners to strategize on offers, timing, and segmentation.
• Develop strategies, execute, and provide insights on newsletter products, including positioning briefs and regular audits with design and editorial partners.
• Conceive and implement tests aimed at improving email performance metrics (CTR, opens, etc.), sales, and retention.
• Contribute to list segmentation strategy to improve targeting and analyze performance of segments.
• Participate in cross-functional project teams to support the implementation of new online and social initiatives.

Requirements

• 1-3 years of specific email experience in building and deploying email campaigns for large & dynamic audiences.
• Documented success and experience in advanced lifecycle marketing and automation.
• Experience in developing growth strategies for newsletter products.
• Strong experience in segmentation and audience strategy.
• Strong analytical skills with a data-driven mindset, including proficiency in Tableau and Excel.
• Excellent organizational skills and ability to manage multiple projects under deadlines.
• Excellent communication skills and experience collaborating across functions and disciplines.

Nice-to-haves

• Experience with an advanced ESP set-up.
• Interest in applying agile methodologies and practices.
• A strong point of view on benchmark metrics including inbox placement, deliverability, and sender reputation.
• A creative problem solver with strong attention to detail.
• A proactive learner who is eager to acquire new skills.

Benefits

• Hybrid work schedule (3 days in office, 2 days remote)
• Opportunities for professional growth and development
• Inclusive workplace culture that values diverse perspectives