EMAIL MARKETING MANAGER

Unclassified - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

At Carrum, we live and breathe the mission of transforming the healthcare system to create an unmatched experience for patients. If you are passionate about changing healthcare and want to finally get rid of surprise bills, poor quality, and high prices, while thriving in an entrepreneurial, cutting-edge environment, we would love to connect with you. In 2014, Carrum reinvented the Center of Excellence (CoE) category in digital health. We are the only company in this space with a digital platform and mobile app powering this novel marketplace. Today, most of the US population lives within a 3-hour driving distance of a Carrum CoE, and our providers rank in the top 10% nationally. Our team's execution has been recognized by the venture community, and we've raised more than $50M in aggregate from investors like Tiger Global Management and Wildcat Ventures. Our impact has been externally proven in a 2021 RAND Corporation study and featured as a Harvard Business School (HBS) case study. At Carrum Health, we're rebuilding healthcare from the ground up and looking for an Email Marketing Manager to play a critical role in our success. Our marketing team has experienced tremendous growth in the last few years, and we're looking to hire an email marketing expert to continue to take our campaigns to the next level.

Responsibilities

• Create and execute an email strategy that inspires and engages potential Carrum Health patients.
• Lead the construction of lifecycle programs that drive increased engagement and conversions.
• Partner closely with cross-functional teams across Client Success, Product, Design, and Data Science to produce, schedule, and deploy email campaigns.
• Lead email testing strategy and execution for different client target audiences and make recommendations to optimize performance.
• Monitor and report on campaigns to ensure effectiveness, share insights and learnings, and build alternative strategies as appropriate.

Requirements

• Strong analytical, conceptual, and problem-solving abilities; data-driven thinking.
• Experience building robust and structured testing roadmaps.
• Hands-on experience with HTML and enterprise-level marketing automation platforms and tools, such as Braze and Litmus.
• Strong project management skills with the ability to create, execute, and adjust plans as needed.
• Solid communication and collaboration skills, with experience working with client success managers, designers, and copywriters.
• Experience analyzing channel performance, conducting A/B testing, and building reports for a range of stakeholders.

Nice-to-haves

• Experience in a fast-paced digital health startup environment.
• Familiarity with marketing automation programs and new marketing strategies.

Benefits

• Stock option plan
• Flexible schedules and remote work
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan