Email Marketing Manager

$80,000 - $100,000/Yr

Blinds To Go - Paramus, NJ

Full-time - Mid Level

Paramus, NJ

Furniture and Related Product Manufacturing

About the position

The Email Marketing Manager at Blinds To Go is a crucial member of the digital marketing team, responsible for developing, managing, and optimizing the email marketing program to support the company's omni-channel marketing efforts. This role requires a self-motivated individual who can create effective email marketing strategies, analyze campaign performance, and drive growth through innovative email campaigns.

Responsibilities

• Lead email marketing process - build out the email marketing program and automations
• Build and run email marketing campaigns end-to-end, managing email databases
• Design and implement direct email marketing campaigns
• Proofread all emails to ensure they are on brand and are accurate
• Test all campaigns to ensure they are mobile friendly and formatting is accurate
• Drive traffic, leads and sales through email campaigns
• Identify target audience and grow email list
• Automate drip email campaigns for abandoned cart users and customers
• Create new email databases for lead generation and utilize our current lead database to retarget clients
• Upgrade email templates using graphics, personalization and advanced features
• Analyze campaign performance and implement improvements
• Ensure emails follow industry policies, best practices and compliance with all laws and regulations

Requirements

• 3+ years of demonstrated experience managing and creating email marketing campaigns
• Experience working in email marketing for retail, service or consumer products
• Strong analytical skills and data-driven decision maker
• Hands-on experience with HTML and content management systems
• Extensive experience with Google Analytics and marketing tools
• Excellent written communication and copywriting skills
• Strong focus for using data to gather insights and experience analyzing and optimizing creative to increase email campaign performance
• Creative and capable of strategizing and implementing new campaign ideas
• Comfortable working in a fast-paced environment
• Able to work independently and make things happen and can operate cross-functionally in a team-oriented environment

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance