Email Marketing Manager

Axonius - State College, PA

Full-time - Mid Level

State College, PA

501-1,000 employees

About the position

The Email Marketing Manager at Axonius will play a crucial role in enhancing customer engagement and lead nurturing through effective email marketing strategies. This position involves managing the email marketing calendar, executing campaigns, and optimizing the use of the Marketo platform to drive conversions and support business growth.

Responsibilities

• Lead the development and execution of Axonius' email marketing strategy focusing on nurturing, retention, and lead conversion.
• Develop, execute, and optimize acquisition and engagement email campaigns using Marketo.
• Manage and maintain the email marketing calendar to ensure timely execution of campaigns.
• Collaborate with ops and web development teams for seamless integration of Marketo, CRM, and other digital platforms.
• Build and optimize multi-touch nurture programs for various stages of the funnel.
• Collaborate with content, design, and digital teams to create visually compelling emails with the right messaging.
• Track, analyze, and report on the effectiveness of email campaigns, providing actionable insights for improvement.
• Conduct regular A/B testing of subject lines, copy, creative, and CTAs to enhance engagement and conversions.
• Manage email segmentation and ensure data hygiene across email lists.
• Stay updated on best practices and compliance requirements (CAN-SPAM, GDPR) for email communications.

Requirements

• 3-5 years of experience in email marketing, ideally within B2B or SaaS environments.
• Proven experience building and scaling email nurture programs, including automation and personalization.
• Proficiency with email marketing platforms such as Marketo or similar tools.
• Strong understanding of email best practices, segmentation, and optimization techniques.
• Experience with A/B testing, campaign analysis, and reporting on key performance metrics.
• Experience managing an email marketing calendar, aligning campaigns with broader marketing goals.
• Working knowledge of HTML/CSS for email customization is a plus.
• Solid understanding of email marketing compliance (CAN-SPAM, GDPR).
• Strong communication skills, both written and verbal, with attention to detail.

Nice-to-haves

• Working knowledge of HTML/CSS for email customization.

Benefits

• Competitive salary
• Stock options
• Attractive benefits
• Annual bonus