Email Marketing Manager

$70,000 - $70,000/Yr

Boutique Recruiting - San Diego, CA

posted 4 months ago

Full-time - Entry Level
San Diego, CA
11-50 employees
Administrative and Support Services

About the position

Boutique Recruiting is a privately held boutique staffing firm that provides recruiting services in various professional sectors, including Finance, Accounting, Administration, and Customer Service. Recently featured on INC 5000, we are recognized as one of the best companies to work for and a fast-growing organization by the San Diego Business Journal. As we continue to expand, we are seeking an ambitious, tech-savvy, and creative Email Marketing Manager to enhance our lead generation and conversion rates. This pivotal role places you at the core of our operations, where you will be responsible for delivering leads to our dynamic team of friendly and high-performing coworkers in a work environment that prioritizes honesty, personal connection, and authenticity. We are looking for a candidate who possesses a deep understanding of technology, is structured and strategic, and can think outside the box. The ideal candidate will work at a high-speed capacity, demonstrate hyper attention to detail, and exhibit exceptional follow-through. Strong communication skills are essential, as is the ability to execute multi-channel campaigns effectively, manage time efficiently, and present ideas clearly in various formats, including written, in-person, and over the phone. We seek a visionary who can see the big picture, identify emerging technologies, and brainstorm innovative processes that align with our company goals, ensuring we remain ahead of the curve. This role is perfect for a tech-forward professional passionate about personal and professional development, eager to build a successful career in sales and marketing within a company that challenges you to grow and rapidly enhance your skill set.

Responsibilities

  • Design creative and insightful demand-generation strategies, optimizing our platforms and technologies to increase lead generation and maximize conversion rates.
  • Work with leadership to implement and refine existing lead-generation processes.
  • Research and identify new technologies and brainstorm innovative ways to implement them in alignment with company goals.
  • Assist with creating and producing content for various lead generation campaigns.
  • Track essential metrics (e.g., open rates, unsubscribes) and identify opportunities for improvement.
  • Proofread emails for clarity, grammar, and spelling.
  • Ensure prompt and accurate communication with clients via email.
  • Analyze campaign performance and suggest improvements to maximize ROI.
  • Report on sales revenue generated through email marketing efforts.
  • Maintain an up-to-date client database and organize targeted email lists.
  • Determine the appropriate target audience for each campaign.

Requirements

  • Experience or interest in the staffing industry.
  • 2+ years of experience in demand generation for a service-based industry.
  • Bachelor's degree in marketing or communications is highly preferred.
  • Must be extremely tech-savvy, creative, and forward-thinking.
  • Self-motivated, passionate, and eager to make a big impact.
  • Ability to multi-task and work in a fast-paced and quick-moving environment.
  • Experience with email automation is preferred.
  • Strong knowledge of email marketing platforms and tools preferred.

Benefits

  • 100% paid medical insurance
  • Dental and vision insurance
  • 401(k) match
  • Paid holidays
  • Work/Life balance
  • Daily coffee and snacks on us
  • SO much more!!
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