Email Marketing Manager

$85,000 - $115,000/Yr

Gaia - Louisville, CO

Full-time - Mid Level

Louisville, CO

Broadcasting and Content Providers

About the position

Gaia is an SVOD (subscription video-on-demand) platform focused on empowering an evolution in consciousness. Our catalog of over 8,000+ original programs, licensed docs, and films covers a breadth of topics including yoga, spirituality, and the esoteric. We are seeking a highly skilled Email Marketing Manager with 4-5 years experience to join our team. The ideal candidate will be responsible for managing a team to execute email marketing campaigns that engage our members and convert our prospects/leads. The role involves working in a fast-paced, in-office environment, in which you will manage a team with KPIs that span several facets of the business including our subscription model, live event promotion, and burgeoning eCommerce platform. You will work directly with our Head of Email and Organic Growth, finding areas of opportunity to optimize and scale these areas of the business. This position is integral to company performance, as email is the linchpin of many crucial branches of the business. The ideal candidate will lead by example in demonstrating the values of humility, integrity, curiosity, nimble execution, and responsible ownership to foster a productive, engaging, and rewarding team environment. At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities - effective communication, teamwork, prioritization, and problem solving - who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you'll thrive in our dynamic environment.

Responsibilities

• Develop and implement strategies focused on driving growth through new prospect/lead sign-ups, while also driving engagement and retention through member comms.
• Lead email team's content strategy, ideation, and execution across multiple channels, including email, SMS, and push, through compelling campaigns that speak to the Gaia audience and our unique content offerings, targeting our demographic's interests, worldview, and unmet needs.
• Manage direct reports within the email team to ensure KPIs are met.
• Work directly with the Head of Email to ideate and implement effective email marketing strategies that drive growth through various email journeys/automations, marketing funnels, ad hoc blasts, and cross-team efforts within marketing.
• Ensure accurate reporting on KPIs for the Head of Email, executives, and other relevant stakeholders.
• Support cross-departmental efforts with the planning and execution of summits, digital events, and highly tailored marketing funnels.
• Support Gaia Marketplace efforts to promote and sell products, experiences, and services as we scale our eComm platform.
• Collaborate with our in-house creative team to develop engaging assets that drive results.
• Conduct A/B testing and analysis to optimize performance metrics such as open, click-through, and conversion rates.
• Ensure compliance with email marketing privacy and regulations, i.e. CAN-SPAM, GDPR, and general sender reputation/deliverability score.
• Ensure effective use of email marketing software to manage and optimize subscriber growth, list hygiene, audience segmentation, and automated campaigns.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.
• Strong leadership skills, as well as the ability to multi-task and juggle a number of initiatives, delegating tasks in a manner to achieve optimal efficiency and a smooth workflow for the team.

Requirements

• Bachelor's degree in marketing, advertising, or related field.
• 4-5 years experience in email marketing.
• 1-2 years experience in management.
• Experience working with email lists of 500k-1mm in size will improve consideration.
• Strong knowledge of email marketing best practices, regulations, and tools.
• Excellent writing and communication skills.
• Experience with enterprise-level ESP, such as Emarsys, Iterable, Braze, or other comparable platforms.
• Strong analytical skills and ability to use data to inform decisions.
• Ability to work collaboratively in a team environment.
• HTML/CSS and Adobe Creative Suite experience is a plus.
• Ability to handle multiple projects and complete work within a deadline.
• US citizenship or an existing work visa is required.
• Gaia subscribers strongly preferred.
• Non-smoker.
• Must be available to work in our campus in Louisville, CO. This is not a remote role.

Benefits

• On-site gym.
• Beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth.
• On-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
• Alternative and traditional medical benefits including preventative coverage.
• Dental, vision, 401K, and life insurance.