Email Marketing Manager

Creative Circle - Scottsdale, AZ

Full-time - Mid Level

Remote - Scottsdale, AZ

Administrative and Support Services

About the position

The Email Marketing Manager will be responsible for developing and implementing strategies to engage and retain customers for a health and wellness client. This hybrid role involves working onsite three times a week in Scottsdale, AZ, with the flexibility to work from home on Mondays and Tuesdays. The manager will oversee the database marketing team and optimize email and mobile communications to enhance customer experience and drive results.

Responsibilities

• Develop strategies and implement programs to activate, engage, retain, cross-sell, and increase customers.
• Create end-to-end promotional and lifecycle-based communication programs for various customer segments across email and mobile, assessing and optimizing performance.
• Manage operations of the database marketing team.
• Implement lifecycle strategies, marketing automation, user segmentation/scoring, surveys, and leverage dynamic/triggered messaging to optimize campaign responsiveness.
• Support content management strategy, including inventory of current assets and mapping to buyer personas and buying journey stages.
• Develop and manage a dynamic campaign calendar, prioritizing timelines based on approvals and key dates.
• Execute A/B split tests, audience splits, dynamic personalization, and campaign attribution to identify optimal messaging and design for the target audience.

Requirements

• 5+ years of hands-on email/SMS lifecycle, marketing automation or CRM marketing experience.
• Experience in campaign and journey development, dynamic content, and personalization in email and SMS platforms.
• 2+ years' experience leading teams.
• MLM / network marketing experience is preferred.
• Familiarity with Dotdigital, HubSpot, or Salesforce.
• Knowledgeable using Workfront or similar project management software.
• Adept at providing solutions and working in cross-functional areas to facilitate successful completion of projects.

Nice-to-haves

• Experience in network marketing or MLM environments.