Email Marketing Manager

$64,000 - $71,000/Yr

Meals On Wheels America - Arlington, VA

Full-time - Mid Level

Hybrid - Arlington, VA

1,001-5,000 employees

Social Assistance

About the position

Meals on Wheels America is seeking an experienced Email Marketing Manager to lead its email marketing efforts. This role involves managing the production and execution of email campaigns, tracking and analyzing performance metrics, and serving as the organization's email specialist. The position is based in Arlington, VA, and offers a hybrid work environment, allowing for flexibility in office attendance as needed.

Responsibilities

• Manage email production calendar and schedules.
• Coordinate with various departments to compile all elements of email sends (copy, lists, and graphics) for one-off and automated campaigns.
• Oversee project deadlines and internal review processes.
• Ensure all collateral follows industry policies and best practices and internal brand guidelines.
• Proofread content for clarity, grammar, and spelling.
• Ensure all email communications comply with CAN-SPAM laws and other relevant regulations.
• Serve as the primary super user for the organization's digital marketing platform.
• Write copy for, build, test, and validate pages and forms that capture donor information and interests.
• Collaborate with the Data Management team to support efforts to grow the email list and keep supporters engaged.
• Identify target audiences and manage the timing, frequency, cadence, and unique opportunities for various segments.
• Create and manage automated marketing campaigns.
• Analyze campaign performance and suggest improvements.
• Monitor revenue, email metrics, and supporting data to identify issues and drive continuous improvement.

Requirements

• Minimum of 4 years of experience in digital communications.
• Proficiency in email marketing and automation technology.
• Strong attention to detail.
• Familiarity and comfort with making edits in HTML.
• Demonstrated experience analyzing and reporting on email data.
• Strong project management skills with the ability to coordinate multiple projects and shifting requests.
• Ability to excel in a team-based, nimble, and collaborative environment.

Nice-to-haves

• Bachelor's Degree in a relevant field, such as Marketing, Strategic Communications, or Business.
• Experience using CRM/ESP EveryAction and/or Engaging Networks.
• Experience in non-profit organizations or similar mission-driven environments.
• Strong understanding of email marketing best practices and legal regulations.

Benefits

• Hybrid work environment
• Competitive salary range of $64,000 - $71,000 per year