Email Marketing Manager

Margaritaville At Sea - Orlando, FL

Full-time - Mid Level

Orlando, FL

About the position

The Email Marketing Manager at Margaritaville at Sea is responsible for driving revenue through effective email marketing strategies and enhancing communication experiences for prospective and cruise guests. This role involves overseeing B2C and B2B email campaigns, leveraging data for personalized content, and collaborating with various teams to ensure engaging and on-brand communications.

Responsibilities

• Oversee and manage B2C and B2B email marketing campaigns from start-to-finish, including strategy, content calendar, content development, deployment and reporting.
• Leverage first-party data to ideate, design and execute personalized, interest- and behavior-based content that drives results.
• Assist in the vetting, selection and onboarding of new email and associated CRM tech partners to improve performance and speed-to-market efficiency.
• Collaborate with internal and external brand partners to deliver on-brand, highly engaging and highly converting content.
• Ideate and activate tactics to effectively scale CRM-based audiences.
• Act as the front-line communications expert for post-booking guest communications, in partnership with the guest relations and reservations team.

Requirements

• 4-5+ years' experience managing end-to-end email campaigns with measurable performance results.
• 2-3 years customer journey development or strategy leadership with CRM focus.
• Strong QA skills.
• Experience with KPI reporting and data analysis to drive actionable performance-based recommendation for performance optimization.
• Highly motivated and goal-oriented with proven track record of success working independently and in highly collaborative environments.

Nice-to-haves

• Excellent copywriting and proofreading with strong QA skills and attention to detail.
• Experience with data integration and CRM platform stand-up a plus.
• Experience with multiple email platforms (Sendgrid, Salesforce, Hubspot, etc.) a plus.
• Experience with Adobe Cloud Suite, Figma, Canva or another equivalent platform.
• Basic familiarity with HTML coding preferred.

Benefits

• Free cruises annually
• Onboard discounts on food and merchandise
• Discount on Margaritaville hotels and restaurants