Email Marketing Manager

Dreamline - Irving, TX

Full-time - Mid Level

Irving, TX

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Email Marketing Manager at American Bath Group (ABG) is responsible for driving the growth of the company's brands through the development and execution of effective email and SMS marketing campaigns. This role involves collaboration with cross-functional teams to enhance brand awareness and support product launches, while also managing audience segmentation and analyzing campaign performance. The ideal candidate will work closely with the Director of Digital Content and the website operations team, contributing to innovative marketing strategies and ensuring compliance with regulations.

Responsibilities

• Plan, develop and execute effective email & SMS marketing campaigns to promote the various ABG brands and products
• Collaborate with cross-functional teams to develop and plan email & SMS marketing strategies to increase brand awareness and support the success of new product launches
• Collaborate with cross-functional teams to develop and plan email marketing strategies for internal communications and overall employee experience
• Manage and maintain an overall email/SMS calendar
• Manage and develop audience segmentation strategies of the mailing lists by researching brand demographics to identify and target the key audiences by brand or division
• Develop content that is aligned with the brand guidelines and with the brand's overall marketing strategy while increasing customer engagement
• Analyze the email & SMS marketing campaigns' performance and report on key performance indicators such as conversion rates and related revenue
• Evaluate ongoing execution of email & SMS marketing campaigns to identify potential improvements, implement content changes to refine the subject matter, conduct A/B testing and enhance the automated journeys
• Manage post-mortem project reporting, analysis and recommendations
• Ensure that emails & SMS follow the best practices while being compliant with email marketing regulations for the US, Canada and Europe
• Support the director of digital content in the development, planning and management of strategies for digital tools
• Support the day-to-day activities associated with all website operations efforts, including coordination of internal and external requests, content creation, update and upkeep of digital tools, and reporting as necessary
• Stay on top of new practices, trends and strategies employed by industry leaders to keep the email & SMS marketing campaigns fresh and innovative
• Manage and develop a highly qualified team of email marketing professionals to ensure best-in-class execution of ABG's email marketing & SMS strategy

Requirements

• Bachelor's degree in marketing, communications or a similar field
• Excellent English written and verbal communications is required; Bilingualism (French) is an asset
• 5+ years of relevant experience in email marketing or digital marketing
• Experience with email marketing automation platforms (such as HubSpot or Acoustic) is a requirement
• Proficiency with MS Office Suite
• Basic HTML knowledge is an asset
• Previous experience with Salesforce is an asset
• Basic knowledge of Smartsheet or similar tools is an asset
• Leadership and problem-solving skills
• Strong organizational and time management skills
• Thoroughness and attention to detail
• Ability to manage multiple requests and projects with competing priorities and deadlines
• Excellent written and verbal communication skills as the candidate will produce content for emails and SMS
• Strong analytical skills with the ability to interpret data and deliver actionable insights
• Self-motivated with the ability to work independently, as well as in a group, to achieve team goals

Nice-to-haves

• Bilingualism (French)
• Basic HTML knowledge
• Previous experience with Salesforce
• Basic knowledge of Smartsheet or similar tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance