Email Marketing Specialist - NC7-18318361

Creative Circle • Federal Way, WA

403d

About The Position

The Marketing Specialist will be responsible for managing and executing email marketing campaigns, utilizing strong project management skills to drive engagement and revenue performance. This full-time role requires collaboration with designers and copywriters, as well as the ability to analyze customer data for effective messaging and content personalization.

Requirements

• 6+ years experience in digital marketing, with focus on email marketing automation and ecommerce
• 5+ years experience in email marketing
• 3+ years experience in ecommerce marketing a plus
• Proficiency with Marketo and Eloqua
• Agency experience is a plus

Responsibilities

• Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web-behavior to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Benefits

• 401K (+ matching)
• bonus program based on company profitability
• healthcare (medical and dental)
• sick time
• vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: No Education Listed