Email Marketing Specialist

$52,000 - $93,600/Yr

Robert Half - Nashville, TN

Full-time - Entry Level

Nashville, TN

Administrative and Support Services

About the position

The Email Marketing Specialist at Robert Half is responsible for creating, executing, and optimizing email marketing campaigns aimed at driving engagement, conversions, and customer retention. This role requires collaboration with design, content, and product teams to ensure effective communication and marketing strategies.

Responsibilities

• Develop and implement email marketing strategies.
• Manage and optimize email campaigns and templates.
• Segment email lists for targeted communications.
• Conduct A/B testing and analyze campaign performance.
• Ensure compliance with email marketing regulations.

Requirements

• Bachelor's degree in Marketing or related field.
• 2+ years of email marketing experience.
• Proficiency with email marketing platforms.
• Strong writing, editing, and analytical skills.
• Experience with HTML/CSS is a plus.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan