Email Marketing Specialist

Trove Brands - Lehi, UT

Full-time - Mid Level

Lehi, UT

About the position

The Email Marketing Specialist at Trove Brands is responsible for managing and optimizing email marketing campaigns to drive traffic and revenue. This role requires a strong focus on data-driven marketing, performance analysis, and continuous improvement. The specialist will work on various aspects of email marketing, including campaign management, audience segmentation, and automation workflows, while ensuring brand standards and quality requirements are met.

Responsibilities

• Manage and optimize email campaigns to drive traffic and revenue
• Monitor and improve key metrics (open rates, CTRs, conversion rates, ROI)
• Develop compelling subject lines and influence email creatives
• Maintain brand standards and quality requirements
• Track and analyze campaign performance metrics
• Develop and execute new subscriber acquisition strategies
• Create and maintain targeted audience segments
• Monitor list health and engagement metrics
• Design personalized content strategies
• Maintain highly engaged and clean email lists
• Develop and manage automated email workflows
• Create and optimize customer journey mapping
• Maintain and improve active workflows
• Develop and execute win-back campaigns
• Monitor and improve automation revenue performance
• Implement targeted personalization strategies
• Manage asset requests and campaign timing
• Perform comprehensive quality assurance
• Ensure error-free deployment
• Coordinate with brand guidelines & designers

Requirements

• Hands-on experience building automated campaigns across popular email platforms
• Data-driven mindset with a passion for analyzing performance metrics
• Sharp understanding of email marketing trends and compliance requirements
• Meticulous attention to detail and proven project management skills
• Track record of running successful A/B tests and implementing improvements
• Excellent communicator with strong copywriting abilities
• Analytical thinker who excels at using data to shape strategy

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center
• Yoga studio
• Meditation/Nap room