About the position
We are seeking a Freelance Email Marketing Specialist with a proven track record and mastery in Mailchimp to join our client's team! The Email Marketing Specialist will help our client leverage MailChimp to drive campaign success, increase customer engagement, and contribute significantly to growth. This role is essential in developing and executing effective email marketing strategies that resonate with target audiences and enhance overall marketing efforts. The Email Marketing Specialist will be responsible for creating and maintaining automated email marketing funnels, ensuring that each campaign is tailored to meet the needs of specific customer segments. This includes segmenting email lists to target specific customer groups effectively, formulating strategies to drive online traffic, and generating interest in the client's offerings. Continuous monitoring and analysis of campaigns will be crucial for optimizing performance and achieving desired outcomes. In addition to campaign management, the specialist will implement strategies to grow the email subscriber list, ensuring compliance with industry policies and best practices. The ideal candidate will possess a strong understanding of email marketing dynamics and be able to adapt strategies based on data-driven insights.
Responsibilities
- Developing and executing email marketing campaigns using Mailchimp.
- Creating and maintaining automated email marketing funnels.
- Segmenting email lists to target specific customer groups.
- Formulating strategies to drive online traffic and generate interests.
- Monitoring and analyzing campaigns for continuous optimization.
- Implementing strategies to grow email subscriber list.
- Ensuring emails follow industry policies and best practices.
Requirements
- Proven experience as an Email Marketing Specialist or similar role.
- Proficiency in Mailchimp is a must, certification is a plus.
- Outstanding written communication and copywriting skills.
- Proficiency in marketing automation technology and digital marketing tools.
- Knowledge of SEO/SEM and Google Analytics will be a bonus.
- Understanding of HTML/CSS will be an asset.
- Strong analytical skills and data-driven thinking.
- Degree in Marketing, Business or related field.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k) plan
