Email Marketing Specialist

$58,240 - $70,720/Yr

Genesis10 - Green Bay, WI

Full-time - Entry Level

Green Bay, WI

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Email Marketing Specialist at Genesis10 plays a crucial role in developing, building, and testing email campaigns that reach millions of inboxes. This position involves consulting and strategizing to ensure compliance with best practices, testing new ideas, and maximizing the use of available tools. The ideal candidate will possess a keen eye for detail, a self-starter mentality, and a strong desire for continuous learning.

Responsibilities

• QA messages to ensure consistency and quality.
• Collaborate with other members of the email, digital marketing, and marketing teams on strategy and execution.
• Ensure all links and tracking are properly tested and functioning in all email messages.
• Manage priorities to ensure the most critical tasks are delivered on time in a high-quality manner.
• Consistently learn and evolve to deliver industry-leading email messages using the latest technology and techniques.
• Create HTML and CSS that is compatible across platforms and programs (including dark mode, etc.).
• Use Litmus as an email testing tool to ensure content is rendering appropriately across a variety of clients and inboxes.
• Work closely with graphic designers to translate designs into responsive, appealing designs.
• Collaborate with the Email Platform Manager to thoughtfully integrate dynamic content and personalization within messages.

Requirements

• Bachelor's Degree or equivalent combination of education and experience.
• 2-4 years of experience in a comparable marketing capacity within a mid-tier financial services company.
• Experience in writing email templates with HTML and CSS.

Nice-to-haves

• 4-7 years of general marketing experience within the financial services or marketing industry.

Benefits

• Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
• The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
• Access to an experienced, caring recruiting team (more than 7 years of experience, on average).
• Behavioral Health Platform
• Medical, Dental, Vision
• Health Savings Account
• Voluntary Hospital Indemnity (Critical Illness & Accident)
• Voluntary Term Life Insurance
• 401K
• Sick Pay (for applicable states/municipalities)
• Commuter Benefits (Dallas, NYC, SF)