Email Marketing Support Specialist

Fire Mountain Gems And Beads - Grants Pass, OR

Full-time

Grants Pass, OR

Merchant Wholesalers, Nondurable Goods

About the position

We are seeking a skilled and detail-oriented Email Marketing Specialist to join our Digital Sales marketing team to create best-in-class email marketing initiatives. This role is pivotal in developing and executing impactful email marketing campaigns that drive conversions and enhance customer engagement. The Email Marketing Specialist will be responsible for creating and coding email campaigns and templates, optimizing customer journeys, managing contact lists, and segmenting audiences effectively. The ideal candidate will thrive in a dynamic, fast-paced, and fun environment, collaborating closely with both the marketing and design teams to ensure that all email campaigns are visually appealing and aligned with our brand's messaging. In this position, you will utilize your working knowledge of email marketing best practices to assist in the production of various email marketing initiatives. You will be expected to code emails using HTML and Salesforce coding language, create and update audience data extensions for segmentation, and generate email performance reports to analyze the effectiveness of campaigns. Additionally, you will work with our email vendors to resolve any technical support issues that may arise, ensuring that our email marketing efforts run smoothly and efficiently. This role requires a proactive approach to problem-solving, as you will need to respond to situations as they arise with minimal supervision. Your ability to analyze problems skillfully and use logic to reach sound solutions will be crucial in this fast-paced environment. The Email Marketing Specialist will also be responsible for maintaining organized records and meeting tight deadlines, all while effectively communicating with various levels of staff and management.

Responsibilities

• Create and code email campaigns and templates.
• Develop and execute impactful email marketing campaigns and customer journeys.
• Collaborate with the design team on marketing creative for email campaigns.
• Code emails using HTML and Salesforce coding language.
• Create and update audience data extensions for segmentation and journeys.
• Assist in the production of email marketing initiatives.
• Create email performance reports.
• Work with marketing software tools effectively.
• Respond to situations as they arise with minimal supervision.
• Analyze problems skillfully and use logic to reach sound solutions.
• Work with email vendors on technical support issues.

Requirements

• Proficient HTML skills.
• Basic understanding of cross-browser compatibility issues, including mobile.
• Proficient with MS Office applications (Word, Excel, Outlook).
• Ability to effectively communicate with all levels of staff and management.
• Productive in an independent or team work environment.
• Organized, detail-oriented, and able to meet tight deadlines.

Nice-to-haves

• Salesforce Marketing Cloud experience.
• Basic design skills.
• Knowledge of CAN-SPAM Compliance.
• Experience in a B2C or retail marketing environment.
• Experience with customer audiences and segmentation.
• Knowledge of email list hygiene best practices.