Email & SMS Marketing Manager

$60,000 - $750,000/Yr

TUI Group - Auburn, AL

Full-time - Mid Level

Auburn, AL

Specialty Trade Contractors

About the position

The Email and SMS Marketing Manager at The Mint Julep Boutique is responsible for planning and executing marketing strategies through email and SMS channels. This role focuses on customer segmentation, deliverability, and driving sales results by creating engaging content and campaigns. The manager will work closely with the marketing team to enhance customer engagement and web traffic, aligning efforts with broader marketing strategies.

Responsibilities

• Strategize and create engaging text, image, and video content for email and SMS marketing.
• Research audience preferences and discover current trends.
• Design email and SMS campaigns to sustain subscribers' curiosity and create buzz around new products.
• Measure web traffic and conversions from campaigns.
• Stay up-to-date with changes in all platforms to ensure maximum effectiveness.
• Research and implement strategic audience targeting for optimal exposure and conversions.
• Suggest new ways to attract prospective customers, including promotions and competitions.
• Collaborate with the COO and marketing teammates to maintain a consistent brand voice across all programs.
• Monitor market intelligence and track competitor movements and market situations.
• Continuously monitor results and improve email and SMS campaigns.
• Manage various email and SMS campaigns, including template designs and content.
• Measure results and optimize lead nurturing workflows to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing productivity of email and SMS sends.
• Develop documentation and road maps for successful processes, A/B tests, and promotions.
• Evaluate metrics within GA4 or other web analytics platforms.
• Create and present high-quality documents and presentations to senior leadership.
• Participate in strategic initiatives, contributing to long-term vision and planning.
• Maintain the promotions calendar and its execution.

Requirements

• Bachelor's Degree in marketing, advertising, or business preferred.
• 2+ years of experience in email and SMS marketing.
• Strong attention to detail and a passion for numbers.
• Desire for continuous learning and skill enhancement.
• Ability to work independently and in a small team without micromanagement.
• Proven track record of successful email and SMS marketing campaigns.
• Outstanding communication and presentation skills.
• Excellent organizational skills and ability to multitask.
• Strategic thinker with great analytical skills.
• In-depth knowledge of audience targeting and online marketing strategies.
• Ability to grasp future trends in digital technologies.

Nice-to-haves

• Experience in fashion retail marketing.
• Familiarity with GA4 and web analytics platforms.

Benefits

• Product discount
• Monthly catered lunch
• Health, dental, and vision insurance
• 401k plan
• Opportunities for growth and learning