Email & SMS Marketing Manager

$75,000 - $90,000/Yr

Aquent - Richmond, VA

Full-time - Senior

Richmond, VA

Administrative and Support Services

About the position

The Email & SMS Marketing Manager will lead the strategy and execution of marketing campaigns across various platforms and countries. This role is essential for defining and implementing effective Email and SMS marketing strategies aimed at customer retention and acquisition, utilizing data-driven insights to optimize performance and achieve business objectives.

Responsibilities

• Manage Email/SMS strategy and execution for all brands across the US and International markets
• Build Email/SMS campaigns and optimize new and existing flows using Klaviyo / Recart to engage with existing customers (retention) and attract new ones (acquisition)
• Identify and define customer segments, and individually tailor campaigns to maximize performance and achieve KPIs
• Audit customer segments on a regular basis to eliminate low-quality or non-performing leads/segments
• Collaborate with cross-functional teams, including Marketing, Creative and Product, to ensure cohesive campaign execution
• Establish KPIs for campaigns, flows and specific segments that are aligned with larger business objectives
• Analyze Email/SMS data and report regularly to senior leadership
• Apply analysis insights to future Email/SMS strategy and campaigns

Requirements

• Bachelor's Degree
• 5+ years' experience with marketing automation platforms (Klaviyo Preferred)
• 5+ years' experience building, executing, and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand(s)
• 5+ years' experience using analytical tools to measure performance, identify opportunities for improvement, and apply insights to future campaigns
• 5+ years' experience using customer research, data and metrics to identify trends, generate forecasts, and assess the efficacy of various programs and campaigns
• Proven experience presenting metrics and progress to goal to senior leadership
• Experience in Adobe Creative Suite (Preferred)
• Excellent communication, organizational, and analytical skills
• Strategic self-starter

Benefits

• Generous Paid Time Off (including Christmas Eve through New Year's Day)
• Paid Sick Time
• Health Insurance (Medical, Dental, Vision, including Company Paid Life Insurance)
• Supplemental/Voluntary Insurance Plans through Aflac
• 401(k) Plan with Company Matching
• Clothing Stipend
• Gym Membership