Employer Brand Manager - Campaign Design and Creative

Penske Automotive Group - Mohrsville, PA

Full-time - Mid Level

Mohrsville, PA

Truck Transportation

About the position

The Employer Brand Manager - Campaign Design and Creative at Penske will play a crucial role in enhancing the company's employer brand and attracting top talent. This position involves leading employer brand campaigns, crafting compelling narratives, and collaborating with various teams to position Penske as an employer of choice. The ideal candidate will have a strong background in employer branding, campaign design, and digital strategy, with a focus on creating engaging content across multiple channels.

Responsibilities

• Create and promote a strong, consistent brand narrative through various mediums.
• Develop quarterly marketing design concepts that align with business hiring objectives.
• Collaborate with employer brand leadership, marketing teams, and third-party agencies to oversee the strategic planning, creation, and execution of multi-channel content.
• Work closely with cross-functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel-specific creative strategies.
• Collaborate with Penske's marketing team and agency partners to review and refine content and creative design for recruitment advertising.
• Coordinate media efforts with talent acquisition technology to automate lead and source tracking.
• Maintain and enhance initiatives of career site and key media platforms.
• Collaborate across department peers to plan, establish, and oversee Penske's social media presence across various platforms.
• Utilize performance insights and analytics to experiment with new approaches across digital touchpoints.
• Monitor and manage the candidate experience and the company's digital reputation.
• Provide strong leadership and communication to inspire cross-functional teams.
• Stay current with industry and marketing trends.

Requirements

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
• At least 5 years in leading employer branding and recruitment marketing.
• 2-4 years of experience in campaign design and management.
• Prior experience in Talent Acquisition or Recruiting is highly preferred.
• At least 2 years of demonstrated leadership, optimally leading direct reports.

Nice-to-haves

• Experience in a large, multi-site organization.
• Strong negotiation and management skills with media partners and vendors.

Benefits

• Hybrid work schedule with at least 3 days in the office.
• Opportunities for professional development and skill enhancement.