Energy Efficiency Market Development Manager

Full-time - Mid Level

Ashland City, TN

10,001+ employees

Machinery Manufacturing

About the position

The Energy Efficiency Market Development Manager at A. O. Smith Corporation is responsible for developing strategies and activating markets for ENERGY STAR residential and commercial water heaters. This role involves collaboration with cross-functional teams to align on market developments and engage with utilities and government agencies to implement effective rebate programs. The position also includes monitoring program performance, representing the company at industry events, and conducting training sessions to promote energy-efficient technologies.

Responsibilities

• Implement instant rebate programs through wholesale and retail channels
• Convince Utilities, Government agencies and Implementers to redeploy funds into the most effective rebate programs
• Present program best practices at industry events (I.e: ENERGY STAR Product Partner Meeting)
• Lead the effort for A. O. Smith to be recognized every year by the EPA for sustained excellence in Energy Efficiency
• Represent AOS at the ENERGY STAR Manufacturer Action Council (ESMAC), led by the EPA and participate in Contractor orientation trainings
• Effectively monitor program funding and the AOS share of program performance for each incentive program
• Hold key role in our government and industry relations council
• Develop supporting collateral material for Rep Agencies, Distributors, Contractors and Store Associates
• Collaborate with creative agencies (internal/external) to develop targeted marketing campaigns to promote the market incentives
• Leverage opportunities where co-marketing funds are available (may include co-branding and direct mail, email and social media placements among others)
• Perform statistical analysis that evaluates targeted market potential (high propensity to purchase) within a State or a utility service area
• Conduct local training sessions targeted at wholesale and retail representative organizations, distributors, contractors and consumers on the advantages of energy efficient technologies and the existence of market incentives
• Collaborate with internal training team to leverage digital training assets
• Provide insight on possible enhancements to existing products as well as concepts for new product development to further reach key customers within segment
• Look for opportunities to promote grid enabled water heaters. Relay the program opportunities to our Product management team to facilitate grid integration with the Utilities.
• Perform other responsibilities as assigned

Requirements

• Bachelor's Degree in Business Management or Marketing
• 5+ years related work experience
• Experience of Midstream program design and field implementation at a Utility, program implementation firm or Federal/State government agency is preferred

Nice-to-haves

• MBA Preferred but not required
• Experience with developing and implementing digital marketing efforts
• Detail-oriented
• Ability to work under tight deadlines in a fast-paced environment handling multiple tasks
• Quick learner - ability to gain product and channel knowledge for multiple brands
• Must be resourceful, team-oriented and have strong problem-solving skills
• Excellent communication skills - ability to engage all levels of the organization
• Professional presentation skills

Benefits

• Competitive compensation package
• Comprehensive benefits plans including medical and dental insurance
• Company-sponsored life insurance
• Retirement security savings plan
• Short- and long-term disability programs
• Tuition assistance