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Engagement Editor
Crain Communications - Grove City, OH
posted 3 months ago
About the position
The Engagement Editor will manage and expand Ad Age's presence across various platforms, including social media, newsletters, and SEO. This role involves collaboration with web and social media editors, journalists, and the events team to enhance editorial content, boost reader engagement, and foster audience loyalty. The position requires a mix of editorial expertise, digital strategy, and creativity, making it suitable for someone passionate about audience growth through multiplatform content.
Responsibilities
- Collaborate with the Social Media Editor to strategize, create, and maintain the tone of voice across all Ad Age social channels.
- Grow and manage the social media presence through content creation, including short-form video and native platform posts.
- Help oversee and grow the newsletter operation by increasing send volume and effectiveness, expanding with new products, and ensuring newsletters are engaging, error-free, and aligned with the brand voice.
- Aid in managing other engagement channels, including mobile and desktop alerts.
- Assist in promoting live and recorded video content across platforms to maximize reach and engagement.
- Use SEO insights to enhance impressions and CTR to optimize content discovery and work with web analytics tools to track and improve content performance.
Requirements
- 3+ years of experience in social media journalism, content editing, or digital media, with a strong understanding of editorial content strategy and audience engagement.
- Strong editorial skills with proven ability to copy edit and optimize content for clarity, engagement, and SEO best practices.
- Experience creating and managing digital content calendars and newsletters.
- Ability to manage social media across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, TikTok), with proficiency in management tools.
- Proven success in growing engagement across social media platforms, newsletters, and SEO strategies.
- Strong proficiency in web analytics tools to analyze performance and make data-driven decisions.
Nice-to-haves
- 3+ years of experience in digital media.
- Basic video editing and graphic design skills are a plus.
- Strong interpersonal and collaboration skills with a keen understanding of digital media trends and audience behaviors.
Benefits
- Retirement plan savings contributions
- Bonus opportunities based on individual and company performance
