Enrollment Communication Manager

$66,560 - $66,560/Yr

University of La Verne - La Verne, CA

Full-time - Mid Level

La Verne, CA

Educational Services

About the position

The Enrollment Communication Manager at the University of La Verne is responsible for developing and managing electronic communication plans aimed at achieving enrollment targets for undergraduate and graduate prospective students. This role involves collaboration with the Enrollment Management and Office of Admission, utilizing the university's customer relationship management (CRM) system to create effective communication strategies across various platforms, including email, SMS, print, and web content. The position requires strong project management skills and the ability to analyze data to inform communication strategies and measure effectiveness.

Responsibilities

• Create and manage communication campaigns to achieve enrollment goals.
• Work with Admissions and Enrollment Management to identify and address communication needs.
• Write compelling and effective admission recruitment messages.
• Create documentation and communication flow mappings for all campaigns.
• Create and edit HTML email and communication templates.
• Plan and assist with testing of customized communication campaigns.
• Use data and surveys to measure and enhance message effectiveness and user satisfaction.
• Coordinate with CRM administrators and developers to identify customization needs.
• Attend mandatory diversity and inclusivity trainings.

Requirements

• 3 years of previous experience in Marketing, Communications, Admissions, or Enrollment Management.
• Solid writing and copy editing skills; knowledge of basic style guides such as AP and Chicago Manual of Style.
• Strong organizational, planning, and project management skills.
• Knowledge of customer relationship management (CRM) systems, preferably Slate, and basic knowledge of HTML.
• Ability to compile and analyze data, assess and make recommendations.

Nice-to-haves

• Familiarity with a higher education environment.
• Previous experience with CRM software or software that uses conditional merge and filtering functions.
• Understanding of the mission of the University of La Verne and its audiences.
• Enthusiasm for staying up to date on higher education trends and communication strategies.
• Advanced skills in Excel or data visualization platforms.
• Experience in email marketing, managing web content, and analytics reporting.

Benefits

• Comprehensive health and wellness plan.
• Tuition remission program for employee, spouse, and dependent children.
• Generous contribution to the University's 403B retirement plan.
• Generous time off plan.