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Loras College - Dubuque, IA
posted 4 days ago
Full-time
Dubuque, IA
Educational Services
About the position
We are seeking an experienced Enrollment Communications Specialist with expertise in higher ed marketing and Slate (CRM) to join our marketing team. The ideal candidate will work strategically to leverage system capabilities to develop, implement, and optimize ways to communicate to prospective undergraduate and graduate students throughout the admission funnel.
Responsibilities
- Manage and optimize Slate (CRM) to support enrollment marketing initiatives
- Develop and execute targeted marketing communications using Slate's tools
- Create and maintain automated communication flows within Slate
- Implement personalized content strategies using Slate's dynamic content capabilities
- Analyze campaign performance and provide data-driven insights to improve marketing effectiveness
- Stay up to date with Slate updates and best practices in enrollment marketing
- Manage enrollment marketing projects using provided technology
Requirements
- Bachelor's degree in marketing, communications, or related field
- 3+ years of experience in higher education enrollment marketing
- Proficiency with Slate (CRM), including campaign management and reporting
- Strong analytical skills and experience with data-driven marketing strategies
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Nice-to-haves
- Experience with additional marketing automation platforms
- Knowledge of digital marketing trends and best practices in higher education
