Bimbo Bakeries USA - Horsham, PA
posted about 2 months ago
The Entenmanns Marketing Co-Op program at Bimbo Bakeries USA offers a unique 5-month internship opportunity for students to engage in real-world marketing projects. This program is designed to enhance strategic project management, analytical problem-solving, and managerial leadership skills. Interns will work closely with designated mentors who will guide them through collaborative projects across various marketing functions. The role involves supporting the Brand Manager in executing marketing plans and initiatives for the 2025-2026 product line. Interns will participate in cross-functional meetings and maintain communication with Sales, Operations, and external agencies regarding marketing programs. Interns will also be responsible for coordinating online consumer promotion efforts, which include managing monthly social media calendars, website content, and email communications. They will monitor and report on the results of these programs, providing insights and recommendations for future promotions. Additionally, interns will develop and train on analytical tools such as Margin Minder and IRI to facilitate reporting. Other responsibilities include coupon development, competitive media tracking, and compiling consumer feedback from various bakeries. The role requires a proactive approach, as interns will act as passionate advocates for the brand, supporting the Brand Manager with various projects, including presentation preparation and coordination of trade shows and sampling events.