Enterprise Marketing Manager

$56,139 - $84,385/Yr

Covenant Logistics Co Ltd - Chattanooga, TN

Full-time - Mid Level

Chattanooga, TN

About the position

The Enterprise Marketing Manager is responsible for developing and executing strategic marketing initiatives that focus on brand-building, lead generation, and market positioning. This role emphasizes content creation, digital marketing, and brand management, ensuring cohesive marketing efforts across all touchpoints to support enterprise-level marketing goals.

Responsibilities

• Oversee the design, management, and updates of the company website to ensure it is user-friendly, SEO-optimized, and aligned with branding and content strategies.
• Develop and execute a comprehensive social media strategy to grow Covenant's presence across platforms, increase engagement, and drive traffic to the website.
• Lead video editing efforts, including the creation of promotional and informational videos that align with marketing campaigns.
• Oversee the production of multimedia content (audio, video, photography) to support marketing and internal communications.
• Design a content strategy that includes blogs, email marketing, case studies, infographics, and other written materials, ensuring all content supports the customer journey from awareness to retention.
• Manage content updates across all platforms, ensuring consistency in messaging and branding.
• Develop and execute targeted email marketing campaigns aimed at engaging prospects, nurturing leads, and retaining customers. Track and report on the performance of email campaigns.
• Oversee copywriting efforts for various content pieces, ensuring clear, engaging, and SEO-friendly messaging.
• Maintain brand consistency across all touchpoints, ensuring that Covenant's value proposition is communicated effectively in every piece of content.
• Manage and coordinate Covenant's presence at sponsored events and industry conferences, including booth design, marketing collateral, and speaking engagements to enhance brand visibility.
• Lead public relations efforts, including media relations, press releases, and announcements to raise Covenant's profile in the industry.
• Identify, apply for, and manage awards submissions that elevate Covenant's reputation.
• Foster relationships with media and trade publications, ensuring regular coverage of Covenant's activities, announcements, and industry thought leadership.

Requirements

• Bachelor's degree in marketing, business, or similar field required. 1 year of relevant experience may be substituted for each year of education required.
• 5+ years' experience in digital marketing strategy required.
• Strong project management and problem-solving skills.
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• Excellent knowledge of B2B Inbound Marketing.
• Excellent written/ verbal communication skills.
• Working knowledge of key SEO tools to drive search traffic.
• Expert working knowledge of Google Analytics, Google Tag Manager, HubSpot.
• Demonstrate the ability to take concepts and technical terms and translate into slides or presentations.
• MS PowerPoint power user.
• Ability to work on a variety of projects simultaneously and meet tight deadlines.
• Team oriented, strong interpersonal skills.
• Flexibility in a fast-paced ever-changing transportation environment.
• Self-motivated.
• Effective presentation, time management and planning skills.

Nice-to-haves

• Previous experience leading a team of marketing/multimedia personnel preferred.
• Experience in the logistics industry preferred.

Benefits

• 401(k) match
• Full Health Benefits Package
• Medical, Dental, Vision, Telemedicine, Short & Long Term Disability, Health Savings Account, Life Insurance
• Paid Time Off
• Holidays, Birthday, Wellness Day, Vacation & Sick Time
• Tuition Reimbursement
• Employee Discount Program
• Dependent Care Flexible Spending Account
• Adoption Assistance
• Employee Assistance Program