Event and Activation Manager

$75,000 - $85,000/Yr

Tireco - Gardena, CA

Full-time - Senior

Gardena, CA

Merchant Wholesalers, Durable Goods

About the position

The Event and Activation Manager at Tireco, Inc. is a pivotal role responsible for developing and implementing strategic marketing and sales plans to achieve corporate objectives for products. This position requires a strong focus on brand activation, overseeing advertising and promotional activities across various media, including print, online, and direct mail. The manager will be tasked with managing all brand activation assets, including trailers, vehicles, and local warehouse assets, ensuring that these resources are utilized effectively to enhance brand visibility and engagement. In addition to managing marketing strategies, the Event and Activation Manager will develop and recommend product positioning, packaging, and pricing strategies aimed at maximizing long-term market share. The role involves achieving satisfactory profit/loss ratios and market shares in relation to preset standards and industry trends. The manager will also be responsible for developing and managing sales and marketing operating budgets, ensuring effective control of marketing results, and taking corrective actions as necessary to meet marketing objectives within designated budgets. The position requires a proactive approach to market research, adjusting marketing strategies to meet changing market conditions, and monitoring competitor activities. Establishing and maintaining relationships with industry influencers and key strategic partners is crucial for success in this role. The manager will guide the preparation of marketing activity reports for executive management and ensure a consistent corporate image across all product lines and promotional materials. Furthermore, the Event and Activation Manager will direct sales forecasting activities, set performance goals, and oversee staffing, training, and performance evaluations to develop and control sales and marketing programs. This role also involves coordinating sales distribution, representing the company at trade association meetings, and assisting sales representatives in maintaining client relationships and negotiating deals. The manager will handle all aspects of event management, including negotiating terms with event venues and partners to meet service expectations.

Responsibilities

• Develop and implement strategic marketing plans and sales plans to achieve corporate objectives for products.
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
• Manage all brand activation assets including trailers, vehicles, and local warehouse assets.
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Develop and manage sales/marketing operating budgets.
• Ensure effective control of marketing results and take corrective action to guarantee achievement of marketing objectives within designated budgets.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Monitor competitor products, sales, and marketing activities.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Guide preparation of marketing activity reports and present to executive management.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Direct sales forecasting activities and set performance goals accordingly.
• Direct staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
• Represent the company at trade association meetings to promote products.
• Meet with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Coordinate liaison between sales department and other sales-related units.
• Assist other departments within the organization to prepare manuals and technical publications.
• Direct product research and development.
• Arrange publicity, handle special functions and complaints, and perform other duties to promote goodwill.
• Handle all aspects of event management.
• Effectively negotiate terms and conditions with event venues and partners to meet service expectations.

Requirements

• Bachelor's degree in Communications, Marketing, Business Administration or equivalent experience.
• 5+ years experience in event and brand activation production.
• Ability to review event-related creative outputs with high attention to detail.
• Knowledge of event cost components.

Benefits

• Vision insurance
• 401(k) with company matching
• Life insurance
• Discounts on Tires and Wheels
• Paid and Floating Holidays
• Sick Time - 5 days
• Vacation Time - Earn up to 2-weeks on your first year of employment
• Premium FREE Medical and Dental coverage options
• Opportunities for advancement