Event and Marketing Manager

$75,000 - $80,000/Yr

FirstService - Irvine, CA

Full-time - Mid Level

Irvine, CA

Real Estate

About the position

The Event and Marketing Manager for California will be the go-to-person for orchestrating local go-to-market plans, leading execution on the integrated marketing plan and building relationships with key stakeholders across the state. The manager will collaborate closely with the Director of Marketing and the business development team to drive alignment between the teams and in partnership with the lead generation team, deliver engagement to drive growth. This role will lead all local pursuit and client event planning and execution for their markets. This is a pivotal role to drive brand and growth marketing and have a lasting impact across California.

Responsibilities

• Work with the Marketing Director, West Region, to manage integrated marketing across California, balancing the global marketing plan with local plans for events, advertising and pursuit plans
• Develop relationships with key stakeholders in their markets including the business development team, operations and human resources; Sales + Marketing will be a key focus for this role and their relationship with the business development team will be key to their success
• Execute local go to market marketing plans tied to the pursuit plans for the market(s), leading local execution and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertising
• Manage event planning for California from kick off through to execution and including planning sessions, briefing the lead generation team and/or management team for invitations and registration, running webinars, and developing the post event plan; provide the business development team with tools for their pursuit outreach related to events
• Develop a local sponsorship program for their market, securing local industry sponsorship, events as well as local sponsorships as requested by the market to drive brand building
• Book local advertising for their market and manage their local advertising plan; brief the creative and content team for development of advertising to support their plan
• Create local associate referral programs and promotions to drive associate referrals for business development including briefing for collateral for internal promotion; in partnership with the manager, content & communications execute local online reputation program to drive online reviews for their market
• Lead the process to secure local photography and content from their market for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunities
• Accountable for developing briefs in support of their local go-to-market plan
• Partner with the Director of Marketing to create custom assets to drive targeted prospect engagement Including but not limited to sales-ready collateral i.e. talk tracks and custom landing pages as needed
• Manage inventory, ordering, and delivery of promotional items for California
• Manage their local marketing budgets in partnership with the Director of Marketing

Requirements

• Ability to communicate effectively in both oral and written form
• Excellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management
• Strong project management and time management skills, ability to prioritize and work efficiently under pressure
• Ability to coordinate events and drive results aligned with company growth and retention goals.
• Collaborative attitude and team player
• Exceptional interpersonal and organizational skills
• Flexible and adaptable approach toward change
• 5+ years of marketing and event planning experience required

Benefits

• Medical, dental, and vision plans (full time and part time 30+ hours)
• Part time 20+ hours qualify for dental and vision
• 401K match
• Time off including vacation, sick, and company paid holidays
• Pet insurance available
• Verizon discount
• Tuition reimbursement
• Legal services
• Free emotional wellbeing and daily life assistance support for all associates
• Domestic partner coverage
• Health savings account
• Flexible spending account