Dairy Farmers of America - Kansas City, KS
posted 2 months ago
The Event & Experience Senior Planner at Dairy Farmers of America is responsible for planning, coordinating, and executing the logistical aspects of various events, including in-person, virtual, and hybrid formats. This role is crucial in delivering an unparalleled brand experience for attendees, which includes farmer owners, employees, customers, and consumers. The planner will work within established budgets and company policies to ensure that each event meets the specific needs of the organization and its stakeholders. In this position, the Senior Planner will develop and support relationships with internal business leaders to gain a deep understanding of business needs. This understanding will allow the planner to translate those needs into customized solutions that enhance customer relationships, build brand reputation, and foster employee engagement. The role requires collaboration with communications, creative, and marketing teams to create and manage event communications effectively. A strong understanding of Cvent capabilities is essential for this position, as it will be used extensively for event management. The Senior Planner will also be responsible for managing communications with business partners to determine event objectives and requirements, serving as the point person for local headquarters meetings and events, and researching and planning event spaces and logistics. This includes managing all aspects of event logistics, from speakers and entertainment to transportation and technology. The planner will maintain accurate data related to guest lists and travel logistics, coordinate registration processes, and conduct post-event evaluations to measure effectiveness and identify areas for improvement. Overall, this role is vital in ensuring that events are executed flawlessly and align with the Cooperative's goals and objectives.