Event Marketing Coordinator

Robert Half - Livonia, MI

Full-time

Remote - Livonia, MI

Administrative and Support Services

About the position

The Event Marketing Coordinator will play a crucial role in managing and coordinating various events and seminars in Southeast Michigan. This position involves collaborating with third-party marketing teams, utilizing CRM systems, and ensuring effective marketing strategies are executed to engage targeted audiences. The role is primarily on-site with a hybrid work model, allowing for remote work on Fridays.

Responsibilities

• Coordinate and manage various seminars and events to engage targeted audiences
• Collaborate with third-party marketing teams to develop and execute marketing strategies and plans
• Review and approve marketing materials to ensure alignment with event objectives
• Monitor and analyze post-event campaign performance, including lead generation, tracking, and data analytics
• Utilize CRM systems effectively to manage customer data and marketing campaigns
• Interact directly with customers and clients, including scheduling appointments and managing inquiries
• Create and manage integrated marketing campaigns that support events and seminars
• Bring innovative ideas and initiatives to the marketing team to improve event outcomes
• Attend events and seminars, which may frequently occur on Tuesday and Wednesday evenings
• Oversee event setup and attendee check-in, ensuring all presentation needs are met.

Requirements

• Minimum of 3 years of experience in Event Marketing Coordination or a related field
• Proficiency in using CRM (Customer Relationship Manager) software for managing customer interactions and data
• Demonstrated skills in Calendar Management, ensuring all events are scheduled and coordinated efficiently
• Excellent Communication skills, both written and verbal, to liaise with stakeholders and convey marketing messages effectively
• Proven experience in Event Management, including planning, coordination, and execution of marketing events
• Ability to create and manage Event Materials, such as brochures, banners, and promotional items
• Experience in Email Marketing and Text Marketing, crafting engaging content to increase event awareness and attendance
• Expertise in Data Management and Data-driven marketing, leveraging customer data to inform and optimize marketing strategies
• Knowledge of Database Marketing and Direct Marketing Campaigns to effectively reach the target audience
• Familiarity with creating and managing Direct Mail Pieces and Direct Mail Campaigns
• Proficiency in developing Marketing Material and coordinating Marketing Events
• Strong understanding of Marketing Coordination and Marketing Communication principles
• Experience in designing and implementing Integrated Marketing Campaigns and Integrated Marketing strategies
• Understanding of Adverse event reporting and Audience development strategies
• Proven ability to Coordinate Events, Develop Strategies, and manage Event Coordination logistics
• Experience in Event Planning, Event Promotion, and Event Production
• Knowledge of Lead Development strategies, including Lead Generation Campaigns and Lead Nurture techniques
• Familiarity with Integrated Marketing Communication and Integrated Marketing Programs
• Ability to design and implement Marketing Campaigns, Marketing Initiatives, and align them with Marketing Objectives
• Proven track record in developing and executing Marketing Strategy
• Strong understanding of Marketing Mix principles.