Event Marketing Manager- EST/CST

Amplity Health - Orlando, FL

Full-time - Mid Level

Orlando, FL

Professional, Scientific, and Technical Services

About the position

The Event Marketing Manager at Amplity Health is responsible for planning, managing, and executing both in-person and virtual events in the pharma/biotech sector. This role involves overseeing event logistics, managing budgets, coordinating with vendors, and analyzing sponsorship opportunities to enhance the company's market position. The position requires strong project management skills, creativity, and the ability to lead events that maximize client engagement. It is a high-visibility role that reports to a Senior Director of Content Marketing and requires a self-starter who can work independently.

Responsibilities

• Develop event strategies to align webinars, events, and conferences with company goals and branding objectives.
• Analyze event and sponsorship potential to assess benefits for company positioning and client engagement.
• Lead planning, budgeting, and logistical coordination for pharma/biotech conferences and companywide meetings.
• Collaborate with cross-functional teams for seamless event execution, including finalizing employee attendees with senior leaders.
• Oversee event/booth setup, on-site management, and post-event analysis.
• Plan and execute conference-related social events to drive leads and deepen customer relationships.
• Manage multiple aspects of live and virtual educational and thought leadership events.
• Capture metrics before, during, and after events and integrate them into the CRM system.
• Coordinate with speakers, attendees, and conference organizers to track and pay conference expenses in a timely manner.
• Develop and deliver event-related lead generation strategies and tactics for conferences.
• Create, track, and analyze event performance metrics to measure ROI and identify areas for improvement.
• Manage relationships with external vendors and conference faculty.
• Ensure consistent branding and messaging across all event materials.

Requirements

• Bachelor's degree in marketing, event management, or a related field.
• 3-5+ years of hands-on experience in marketing or event management.
• Experience in the healthcare/pharmaceutical industry preferred.
• Strong project management skills with a track record of delivering high-quality events on time and within budget.
• Proficient with Microsoft Office suite, especially Excel and PowerPoint.
• Experience with Salesforce.com campaign management is a plus.
• Excellent interpersonal skills and ability to collaborate effectively with teams at all levels.
• Ability to work in a fast-paced environment and manage multiple priorities.

Nice-to-haves

• Experience with writing compelling email campaigns and social media posts.
• Strong analytical skills to measure and report on event success.
• Confidence to bring fresh, creative ideas to enhance brand presence.

Benefits

• Medical, dental, and vision coverage
• Paid holidays
• Generous PTO
• Company-paid long-term and short-term disability insurance
• Life insurance
• Mental wellness program