Event Marketing Manager- EST/CST

Amplity Health - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Professional, Scientific, and Technical Services

About the position

The Event Marketing Manager at Amplity Health is responsible for planning, managing, and executing both in-person and virtual events, including webinars, meetings, and conferences in the pharma/biotech sector. This role requires strong project management skills, creativity, and the ability to enhance client engagement through effective event strategies. The position is remote, with a preference for candidates in the Eastern or Central time zones, and reports to a Senior Director of Content Marketing.

Responsibilities

• Develop event strategies to align webinars, events, and conferences with company goals and branding objectives.
• Analyze event and sponsorship potential to assess benefits for company positioning and client engagement.
• Lead planning, budgeting, and logistical coordination for pharma/biotech conferences and companywide meetings.
• Collaborate with cross-functional teams for seamless event execution, including finalizing employee attendees with senior leaders.
• Oversee event/booth setup, on-site management, and post-event analysis.
• Plan and execute conference-related social events to drive leads and deepen customer relationships.
• Manage multiple aspects of live and virtual educational and thought leadership events.
• Capture metrics before, during, and after events and integrate them into the CRM system.
• Coordinate with speakers, attendees, and conference organizers to track and pay conference expenses in a timely manner.
• Create project codes and ensure proper tracking of event-related expenses with the finance team.
• Develop and deliver event-related lead generation strategies and tactics for conferences.
• Create, track, and analyze event performance metrics to measure ROI and identify areas for improvement.
• Implement lead nurturing programs to convert event attendees into loyal customers.
• Manage relationships with external vendors and conference faculty.
• Evaluate potential vendors and monitor their contracts and performance.
• Ensure consistent branding and messaging across all event materials.
• Support the corporate marketing team in producing written materials for events.

Requirements

• Bachelor's degree in marketing, event management, or a related field.
• 3-5+ years of hands-on experience in marketing or event management.
• Experience in the healthcare/pharmaceutical industry preferred.
• Strong project management skills with a track record of delivering high-quality events on time and within budget.
• Proficient with Microsoft Office suite, especially Excel and PowerPoint.
• Experience with Salesforce.com campaign management is a plus.
• Excellent interpersonal skills and ability to collaborate effectively with teams at all levels.
• Ability to work in a fast-paced environment and manage multiple priorities.

Nice-to-haves

• Experience with writing compelling email campaigns and social media posts.
• Strong analytical skills to measure and report on event success.
• Confidence to bring fresh, creative ideas to enhance brand presence.

Benefits

• Medical, dental, and vision coverage
• Paid holidays
• Generous PTO
• Company-paid long-term and short-term disability insurance
• Life insurance
• Mental wellness program