Event Marketing Manager- EST/CST

Amplity Health - Cherry Hill, NJ

Full-time - Mid Level

Cherry Hill, NJ

Professional, Scientific, and Technical Services

About the position

The Event Marketing Manager at Amplity Health is responsible for planning, managing, and executing both in-person and virtual events in the pharma/biotech sector. This role involves developing event strategies, overseeing logistics, managing budgets, and ensuring alignment with company branding objectives. The position requires strong project management skills, creativity, and the ability to work independently while collaborating with various stakeholders. The Event Marketing Manager will also analyze event performance metrics to enhance client engagement and brand impact.

Responsibilities

• Develop up-front event strategies to align webinars, events, and conferences with company goals and branding objectives.
• Analyze event and sponsorship potential to assess benefits for company positioning and client engagement.
• Lead planning, budgeting, and logistical coordination for selected pharma/biotech conferences and companywide meetings.
• Collaborate with cross-functional teams to ensure seamless event execution, including finalizing employee attendees with senior leaders.
• Oversee event/booth setup, on-site management, and post-event analysis.
• Plan and execute conference-related social events to drive leads and deepen customer relationships.
• Manage multiple aspects of live and virtual educational and thought leadership events.
• Capture metrics before, during, and after events and integrate them into the CRM system (SFDC).
• Coordinate the creation of project codes and track event-related expenses with the finance team.
• Develop and deliver event-related lead generation strategies and tactics for conferences.
• Create, track, and analyze event performance metrics to measure ROI and identify areas for improvement.
• Manage relationships with external vendors and conference faculty.
• Ensure consistent branding and messaging across all event materials.
• Support the corporate marketing team in producing written materials and coordinate video production of in-booth assets.

Requirements

• Bachelor's degree in marketing, event management, or a related field from an accredited university or college.
• A minimum of 3-5+ years of hands-on experience in marketing, event management, or related program management.
• Experience in the healthcare/pharmaceutical industry preferred.
• Strong project management skills with a track record of delivering high-quality events on time and within budget.
• Proficient with Microsoft Office suite, especially Excel and PowerPoint.
• Experience with Salesforce.com campaign management structure is a plus.
• Excellent interpersonal skills and ability to collaborate effectively with external partners and internal teams.
• Ability to work in a fast-paced environment and manage multiple priorities.

Nice-to-haves

• Experience with writing compelling email campaigns and social media posts related to conferences.
• Strong analytical skills to measure and report on event success.
• Confidence to bring fresh, creative ideas to enhance brand presence at events.

Benefits

• Medical, dental, and vision coverage
• Paid holidays
• Generous PTO
• Company-paid long-term and short-term disability insurance
• Life insurance
• Mental wellness program