Event Marketing Manager - LHE

$52,000 - $52,000/Yr

Leaf At Home LTD - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Event Marketing Manager at Leaf Home is a pivotal role designed for individuals with an entrepreneurial spirit who thrive in dynamic environments. This position is not just about managing events; it encompasses the entire spectrum of event-based marketing initiatives aimed at generating sales leads for our sales representatives. The successful candidate will be responsible for developing and driving these initiatives, ensuring that our marketing efforts translate into tangible results. In this role, you will identify, schedule, and plan an event calendar for a team of Event Marketers within your assigned territory. You will oversee budgeting and staffing for local events, ensuring that we have the right resources in place to maximize our impact. Your responsibilities will also include attending trade shows, home shows, fairs, festivals, and community events, where you will manage the event marketing team to generate new sales leads. Collaboration is key, as you will work closely with local Operation and Installation Managers to enhance our brand presence in the market. A significant part of your role will involve recruiting, hiring, training, and developing Event Marketers. You will create accountability through established goals and KPIs, tracking and reporting event metrics to evaluate performance and return on investment (ROI). Ultimately, you will be responsible for exceeding sales lead quotas based on these established KPIs, making this a results-driven position that requires strong leadership and strategic thinking.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan an event calendar for a team of Event Marketers in assigned territory.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Collaborate with local Operation and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers, creating accountability through established goals and KPIs.
• Track and report event metrics to evaluate performance and ROI of events.
• Exceed sales lead quotas based upon established KPIs.

Requirements

• High school diploma or GED.
• 2 years experience in successful lead generation and management positions in direct-to-consumer industries.
• Strong recruiting and training skills.
• Experience with budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with ability to manage and develop others.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Ability to juggle various work activities and shift attention to meet the demands of different stakeholders.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Gym membership