Event Marketing Manager

Unclassified - Charlotte, NC

Full-time

Charlotte, NC

About the position

The Event Marketing Manager at Allspring Global Investments is responsible for the comprehensive management and execution of various events, industry conferences, and brand activations to support business growth. This role is part of the Strategic Events & Sponsorships Team within the Marketing & Communications Department and aims to enhance the company's market presence across multiple channels and client segments. The position involves planning and executing in-person, virtual, and hybrid events, ensuring a high-quality attendee experience, and expanding outreach to new audiences.

Responsibilities

• Manage planning and execution of multiple in-person, virtual and hybrid events, conferences and tradeshows.
• Create event agendas and define attendee experience across all formats.
• Coordinate venue selection and logistics - including food & beverage, transportation, accommodations, outside activities, and decor - to create world-class event environments.
• Oversee numerous third-party vendors, such as DMC's, hotels, caterers, virtual event companies, printers, and speakers' bureaus, to ensure seamless collaboration and successful event outcomes.
• Manage programming and production, including A/V, broadcast, and streaming capabilities, to deliver engaging and impactful event content.
• Work closely with Creative Services Team on event collateral such as signage, promotional materials, messaging and branding, and presentation materials.
• Utilize event management tool to register and track meetings and events, manage registration and event spend.
• Manage budgets, negotiate contracts, and reconcile invoices to ensure efficient financial management of events.
• Conduct thorough post-event analysis, including analyzing metrics and survey results, to evaluate the success of events and determine areas for improvement.

Requirements

• Bachelor's degree with at least 5-7 years in marketing and events management, preferably in financial services.
• Strong event management skills with demonstrated ability to identify opportunities for innovation and continuous improvement, and ability to execute projects in a timely manner.
• Excellent negotiation, project management, and time management skills to ensure successful event outcomes.
• Budget oversight skills, including the creation, management, analysis, and reconciliation of event budgets.
• Proficiency in event management platforms to effectively manage event logistics and registrations.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Experience in managing event vendors and partners, service providers and venues, and cultivating industry relationships.
• Passion for event delivery and creating engaging experiences; must take an interest in keeping up with industry trends.