Event Marketing Manager

Weave - Lehi, UT

Full-time - Mid Level

Hybrid - Lehi, UT

Publishing Industries

About the position

The Event Marketing Manager position is an exciting and highly visible role responsible for managing the trade show strategy and execution for an assigned industry or Weave-hosted event. This role focuses on selecting, planning, and delivering high-performing events and experiences that drive lead generation, audience expansion, and revenue growth. This position will be hybrid (3 days in office, 2 days work from home).

Responsibilities

• Research, select, plan, and execute marketing events, such as trade show booths and Weave-hosted networking events.
• Coordinate all logistics and experience elements, including registration, content, catering, exhibit set-ups, revenue tracking, and pre-/post-event materials support.
• Create unique experiences for Weave-hosted dinners, cocktail receptions, and networking activations that drive pipeline and ROI.
• Forecast, set, and measure goals for assigned events.
• Manage assigned budgets efficiently and effectively.
• Work proactively and closely with sales on staffing booths effectively.
• Procure and coordinate vendor and facility services.
• Work cohesively with internal teams (marketing and cross-functional stakeholders) to strategize, plan, and execute event elements.
• Track leads, revenue, and customer acquisition generated from owned events.
• Research, vet, and secure event sponsorships.
• Manage multiple projects and work assignments simultaneously with diverse teams and vendors.

Requirements

• 2+ years of experience in an Event or Experiential Marketing role.
• A detail-oriented and highly organized approach to work.
• Willingness and ability to travel to assigned strategic trade shows and Weave-hosted events.
• Strong communication skills, capable of explaining complex ideas and timelines to diverse audiences and stakeholders to gain consensus.
• Exceptional interpersonal skills, both in person and via phone or email, with high levels of professionalism.
• A proven ability to work cross-functionally to mobilize internal and external teams and deliver continuous value to customers and prospects.

Nice-to-haves

• You excel at creating incredible, memorable experiences and fostering emotional connections to companies and brands through events.
• Customer experience is at your core. You constantly ask, 'How can I make this moment matter to the audience? How can I surprise and delight people interacting with my brand?'
• Experience in B2B SaaS.
• Proficiency with Salesforce, Slack, WordPress, and Google Suite.
• Bachelor's degree in Marketing or a related field.
• Strong writing background.
• Previous experience in creating promotional materials and invitations.