Event Marketing Manager

$52,000 - $52,000/Yr

Leaffilter North - Houston, TX

posted 3 months ago

Full-time - Entry Level
Houston, TX
Specialty Trade Contractors

About the position

The Event Marketing Manager at Leaf Home Enhancements is a dynamic role designed for individuals with an entrepreneurial spirit who are eager to contribute to a fast-paced and growing organization. This position is pivotal in driving event-based marketing initiatives that generate sales leads for our sales representatives. The successful candidate will be responsible for developing and executing a comprehensive event calendar, ensuring that all events are strategically planned and effectively managed to maximize lead generation and brand presence in the local market. In this role, you will oversee a team of Event Marketers, providing them with the necessary training and support to excel in their positions. You will be tasked with recruiting, hiring, and developing talent within your team, fostering a culture of accountability through established goals and key performance indicators (KPIs). Your responsibilities will also include budgeting for events, tracking performance metrics, and reporting on the return on investment (ROI) of each event to ensure that we are meeting our sales lead quotas. As an Event Marketing Manager, you will actively participate in various community events, trade shows, and festivals, representing our brand and engaging with potential customers. Your ability to collaborate with local Operations and Installation Managers will be crucial in enhancing our brand's visibility and reputation in the market. This role requires a self-starter who can thrive in a high-energy environment, manage multiple tasks, and adapt to the needs of different stakeholders while maintaining a focus on results.

Responsibilities

  • Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up
  • Identify, schedule, and plan an event calendar for a team of Event Marketers in assigned territory
  • Manage budgeting and staffing for identified local events
  • Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
  • Collaborate with local Operation and Installation Managers to grow brand presence within the local market
  • Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs
  • Track and report event metrics to evaluate performance and ROI of events
  • Responsible for exceeding sales lead quotas based upon established KPIs

Requirements

  • High school diploma or GED
  • 2 years experience in successful lead generation and management positions in direct-to-consumer industries
  • Strong recruiting and training skills
  • Experience with budgeting and planning
  • Excellent written and verbal communication skills
  • Self-starter with ability to manage and develop others
  • Ability to travel within the assigned territory as needed
  • Ability to work evenings and/or weekends and pre-scheduled events
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
  • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders
  • Ability to thrive in a fast-paced, high-energy, team-oriented environment

Benefits

  • Weekly Pay - Industry-leading compensation package and weekly direct deposit
  • Free Benefits - Health, Dental, and Vision are FREE for employees
  • Low co-pays and low deductibles for company-paid plans
  • Gym reimbursement included
  • Industry-leading training and support from day one
  • Opportunities for advancement and growth within the company
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