Event Marketing Manager
Regal.io - New York, NY
posted 2 days ago
About the position
As Regal's Event Marketing Manager, you will be the driving force behind our event strategy and execution in 2025 and beyond. From orchestrating standout activations at industry-leading conferences like LeadsCon and CCW to crafting and owning our event calendar spanning multiple verticals, this role is your opportunity to make a tangible impact on Regal's brand and growth. You'll work cross-functionally to bring ideas to life, manage logistics, and ensure our events create lasting impressions on attendees. You will succeed as the Event Marketing Manager at Regal if you: Thrive on organization and creativity: You excel at planning complex event logistics while bringing a creative flair to activations and engaging content to attendees. Balance strategic vision with tactical execution: You think big picture while staying detail-oriented regarding event preparation and execution. Collaborate with cross-functional teams: You enjoy working closely with GTM leadership, channel sales, and customer success teams to create cohesive and impactful event experiences.
Responsibilities
- Plan, manage, and execute Regal's presence at major industry conferences (e.g., LeadsCon, CCW).
- Conceptualize and deliver special activations to engage attendees and highlight Regal's value proposition.
- Build, manage and own our event calendar with a geographically diverse footprint across Regal's key verticals.
- Own all event logistics, from venue selection and contract negotiation to shipping materials and coordinating on-site teams.
- Manage direct mail and gifting logistics as part of event campaigns.
- Partner with our VP Marketing and the marketing team to develop event collateral, presentations, and branded assets.
- Ensure consistent messaging and design across all event touchpoints.
- Set clear KPIs for each event and analyze post-event performance to optimize future initiatives.
- Work with the analytics team to report on event-driven pipeline and ROI.
- Manage budgets across multiple events, ensuring spend aligns with Regal's objectives.
- Build and maintain relationships with external vendors, venues, and partners.
Requirements
- 3-5+ years in event marketing, ideally within a fast-growth SaaS company or B2B environment.
- Proven ability to manage multiple events simultaneously while keeping deliverables on track.
- Track record of designing memorable activations and creating engaging event experiences.
- Strong interpersonal skills with experience partnering across teams, including senior leadership.
- Familiarity with event management tools and platforms (e.g., Splash, Luma, etc) and marketing automation systems.
- Comfortable setting goals, measuring success, and making data-informed decisions.
Benefits
- Competitive compensation packages, including early stage equity
- 401k plan
- Flexible PTO & 11 paid holidays
- Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
- Paid parental leave
- Growth Mindset learning and development stipend
- In-office breakfast and snacks daily
- Happy hours, team outings, & annual off-sites
- Pre-tax commuter benefits
- Complete laptop workstation
- & more!
