Westcoat Specialty Coating Systems - San Diego, CA
posted 3 months ago
Westcoat Specialty Coating Systems is seeking an experienced Event Marketing Manager to join our dynamic team in San Diego, CA. This full-time position reports directly to the Marketing Director and plays a crucial role in elevating our brand presence through strategic event planning and execution. The Event Marketing Manager will be responsible for developing and implementing both in-person and digital event marketing strategies, as well as distributor enablement. The ideal candidate will collaborate closely with territory sales teams, manage national trade shows, webinars, regional trainings, and sponsorships, ensuring maximum ROI from all events. In this role, you will oversee the comprehensive planning and execution of national trade shows, trainings, and sponsorships, ensuring all logistical and strategic aspects are effectively coordinated. You will manage costs and expenses to ensure all events stay within budget while maximizing ROI and achieving desired outcomes. Conducting thorough research and analysis of national events will be essential to create a well-rounded and effective event calendar that aligns with company goals. You will establish clear and measurable goals and objectives, develop detailed co-marketing plans, and ensure thorough and consistent internal communication to align all teams involved. The Event Marketing Manager will also take charge of managing the overall event experience, ensuring that it meets or exceeds planned expectations. This includes generating social media hype to maximize engagement and lead generation, as well as compiling comprehensive attendee summaries and detailed debrief reports post-event. You will own the planning and execution of the annual conference, ensuring seamless operation and partnering with the sales team to maximize attendance and engagement. Additionally, you will develop and implement initial marketing strategies tailored for the top distributors across all locations, focusing on enhancing their market presence and performance. This position requires a strong background in event marketing within a B2B environment, with a proven track record of managing both small and large-scale events successfully. You will need to cultivate and maintain strong relationships with distributor marketing teams and executives, oversee CRM management, and provide educational opportunities for distributor staff. The role also involves managing promotional giveaway plans, overseeing the printing and distribution of sales collateral, and ensuring alignment with brand standards and promotional objectives.