Event Marketing Manager

Savvas Learning - Northbrook, IL

Full-time

Northbrook, IL

Publishing Industries

About the position

Savvas Learning Company is seeking an Event Marketing Manager to join our dynamic team. This role is pivotal in developing and executing strategies that enhance the company's brand, products, and services through exceptional event experiences. The Event Marketing Manager will report directly to the Manager of Trade Shows, Conferences & Events and will be responsible for managing a diverse portfolio of trade shows, conferences, and company-sponsored events. The ideal candidate will have a passion for education and a proven track record in event marketing, particularly within the K-12 education sector. In this role, you will collaborate with various internal and external partners to create compelling experiences that align with business objectives and financial targets. You will be tasked with developing comprehensive event strategies that encompass pre-event, during-event, and post-event activities, ensuring maximum value from each engagement. The position requires a blend of creativity, attention to detail, and the ability to multitask in a fast-paced environment. Strong planning and communication skills, along with sound budgeting and business acumen, are essential for success. The Event Marketing Manager will also be responsible for tracking metrics to evaluate the success of events, capturing attendee data, and generating leads that contribute to the sales pipeline. This role is not only about executing events but also about supporting the company's positioning as an innovative thought leader in the education sector. You will work closely with marketing, product line teams, and sales to develop programs that generate awareness and interest in our offerings. Additionally, you will support internal employee events, ensuring they align with the company's goals and culture.

Responsibilities

• Manage trade show, conference and event portfolio (75%)
• Execute overall trade show, conference and event strategy and portfolio.
• Collaborate with marketing (brand, public relations, social, creative services, etc.), product line teams and sales to develop exceptional programs that generate awareness, interest and consideration.
• Work with leadership to develop strategy-aligned thought leadership platforms for events to attract desired audiences which leaves them highly satisfied.
• Support company positioning as a next-generation learning solutions company that is perceived as an innovative thought leader.
• Assist business partners and product teams in developing the event marketing tactics that engage attendees and influence their decisions.
• Utilize metrics to track results including capturing attendee data, lead generation, contribution to pipeline, and accelerating the sales cycle.
• Work closely with key stakeholders to lead and execute industry trade shows, conferences and Savvas-sponsored events (20%).
• Compile weekly reports and make data-driven recommendations which contribute to tradeshow, conference and event strategies.
• Support management of all costs, keeping each program/event on budget.
• Ensure compliance with policies as required.
• Work with leadership to support internal employee events, including national sales meetings and other internal events as needed (5%).

Requirements

• 5+ years of tradeshow, conference and event marketing experience
• K-12 education industry marketing experience is a plus
• Proven experience with virtual conferencing, marketing and social platforms
• Ability to think strategically and influence key stakeholders
• Excellent written and verbal communication and presentation skills
• Experience working closely with internal teams and external vendors, with a specific focus on executing programs to precise timelines and budgets
• Strong competency with G-Suite as well as Microsoft Excel and Powerpoint with demonstrated analytical skills
• Must be a team player, adaptable to a fast-paced, changing environment
• Adept at working across marketing, product and sales organizations to deliver impactful events in a highly virtual organization structure
• Familiarity with Pardot, Salesforce, Zoom or similar
• Bachelor's Degree is required; Marketing or Business degree is preferred.

Benefits

• medical
• dental
• vision
• tax-advantaged accounts
• pharmacy
• life insurance
• disability insurance
• matching 401(k)
• paid time off