Event Marketing Manager

$108,160 - $118,560/Yr

Maserati Of San Diego - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

The Event Marketing Manager will be responsible for leading the strategy, planning, execution, and management of client-led and partner-led events across the Americas region for a global technology client. This role aims to enhance the client's connection with consumers and partners through innovative events, ensuring exceptional experiences that align with marketing objectives and brand vision.

Responsibilities

• Design and implement holistic event strategies that align with the client's marketing objectives and brand vision.
• Collaborate with marketing, business groups, and CP/SP to gather and align needs for events across the Americas.
• Lead the planning, execution, and management of client-led and partner-led events, ensuring they are delivered on brand, on time, within budget, and to the highest quality.
• Write event RFPs and briefs and oversee the briefing and management of event agencies to ensure alignment with the client's standards.
• Manage contracts and relationships with external event agencies, ensuring innovative and awe-inspiring event experiences.
• Oversee experience design, build-out, demo content, lead generation, performance, and ongoing updates to the client's home experience at a leading consumer electronics retailer.
• Manage event plan, concepts, build, deployment, success metrics, and operations for pop-up events with the client's partners at the client's Live concert venue at Park MGM.
• Identify and oversee relationships with vendors to provide turnkey purchase and installation support of the client's enabled home theater systems in support of the client always-on influencer program.
• Work with experience design agencies and the client's internal global events and technology team to develop a mobile event experience strategy and concepts that bring the client's experiences to life for partner employee events and consumer events linked to cultural moments.
• Manage the build, deployment, updates, and daily operations for this mobile event experience.
• Support Americas-specific partner events in various sectors, such as automotive, cinema, and home.
• Establish and track success metrics for all events, ensuring alignment with broader marketing objectives.
• Provide regular reports on event performance and impact and gather feedback for continuous improvement.
• Work closely with internal teams, including marketing, business groups, and sales, to ensure alignment and successful event execution.
• Balance the needs of various stakeholders, including the Head of Americas Marketing and the Head of Global Events, within the dual reporting structure.

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• 5+ years of experience in event management, with a proven track record of successfully executing high-profile events.
• Experience in managing external event agencies and contractors.
• Strong strategic thinking, project management, and organizational skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Ability to manage multiple projects simultaneously and adapt to changing priorities.
• Passion for creating innovative, high-quality events that resonate with both consumers and partners.
• Experience in the technology or entertainment industry.
• Ex-agency experience is highly preferred.
• Familiarity with the client's products and technologies.
• Knowledge of event management software and tools.

Nice-to-haves

• Experience in the technology or entertainment industry.
• Ex-agency experience is highly preferred.

Benefits

• Competitive pay of $52-$57/hr depending on experience.
• Fully remote work opportunity with flexibility to attend local events as needed.
• Potential for contract extension based on performance.