Event Marketing Manager

About the position

The Event Marketing Manager will be responsible for overseeing and managing all aspects of event planning and execution designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers. This leadership position requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire a team.

Responsibilities

• Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for Window Nation
• Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within your full geographical market area
• Responsible for budget forecasting, inventory management, and maintaining approved budget
• Responsible for exceeding sales lead quotas based upon established KPIs
• Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees & customers alike
• Manage event representative schedules to ensure that event calendar is staffed for success
• Partner with branch operations, marketing, and sales to grow strong brand presence within the market
• Track and report event metrics to evaluate event team & individual performance
• Required travel up to 40%
• Required to work weekends and/or evenings to support scheduled events

Requirements

• High school diploma or GED
• Ability to lift to 50 pounds
• Ability to remain in a stationary position 50% of the time; up to 6 hours during event
• 2+ years in a customer facing leadership position
• Valid driver's license and driving record that meets company's insurance requirements
• Ability to drive a box truck

Nice-to-haves

• Associates degree
• Experience in event marketing, field marketing, sales, or lead generation
• Strong negotiation, recruiting, and training skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Proficiency using Microsoft Office Suite
• Ability to work in a fast-paced, high-energy, team-oriented environment
• Excellent verbal and written communication skills