Event Marketing Manager

About the position

Emerald is seeking a Marketing Manager to support Connecting Point Marketing Group (CPMG), a B2B brand that organizes and hosts trade events that build and serve communities by connecting buying executives and suppliers to build relationships and business partnerships within a variety of industries. We are looking to grow the business and how we reach our target markets. Reporting to the VP of Sales and Marketing, this hands-on role will be instrumental in the development and project management of marketing materials and event deliverables in support of 14+ annual events. The Event Marketing Manager will be responsible for submitting, coordinating, and tracking all creative briefs to assigned Emerald graphic design/creative team, as well as outside vendors/agencies to ensure projects are completed on-time and on-budget.

Responsibilities

• Works closely with VP of Sales and Marketing, other marketing counterparts, management and other customer facing teams to spearhead and manage marketing deliverables.
• Sales and audience recruiting team marketing support.
• Oversee event collateral sales and recruiting kits; inspire new ideas/creativity in these deliverables.
• Assist with email campaigns utilizing Hubspot and Saleforce.com.
• Cultivate and integrate new ideas and campaigns that align with both sales and recruiting goals.
• Project management of 14+ event directories (print/digital) with marketing project coordinator, Emerald creative team, and print vendors.
• Experience developing inbound and outbound marketing content that resonates with event target audiences.
• Development and deployment of event surveys as well as tabulating/reporting results post event.
• Assist with social media presence across all 14+ event pages (LinkedIn) and 1 corporate Instagram page as it relates to annual social media growth plan.
• Manage post event resources at the conclusion of each event (photo, videos, and other content). Work with web consultant on post event resource pages/links and then entering them into salesforce.com under each event.
• Serve as key point of contact to outside marketing vendors (agencies, printers, videographers, and photographers).
• Manage and track all assigned event deliverable projects utilizing Smartsheets.
• Other marketing projects as determined.

Requirements

• Relevant marketing experience, preferably in B2B events.
• Exceptional project management, planning, prioritization, organization, and multi-tasking skills with a strong attention to detail.
• Outstanding communicator, able to interact professionally with all levels of staff, both internal and external, especially mid to senior management.
• Ability to meet project deadlines and perform under pressure.
• Proactive self-starter, able to work with minimum supervision and thrives in a very fast-paced/collaborative environment.
• Experience managing social media platforms and content tools a plus.
• Excellent copywriting and editing skills.
• Experience with Hubspot or other marketing automation platforms.
• Experience with Salesforce.com or other CRM systems a plus, but not required.
• Highly motivated team player with a great attitude.
• Proven experience creating and deploying email marketing campaigns.
• Microsoft Office experience (Word, Excel and PowerPoint).
• Adobe Creative Suite experience (Illustrator, Photoshop, In-Design, Acrobat Pro) preferred.
• Knowledge of WordPress or other web-based CMS platforms.
• 10-15% travel required in support of events.

Nice-to-haves

• Experience managing social media platforms and content tools.
• Experience with Salesforce.com or other CRM systems.

Benefits

• Unlimited vacation for exempt employees.
• 401(k) plan with a company match.
• Medical/dental/vision coverage.
• Parental and caregiver leave.
• Dependent, commuter and FSA benefits.
• Professional development programs.
• Mental wellness tools such as weekly guided meditation programs.