Event Marketing Manager

Berry Appleman & Leiden Llp - Richardson, TX

Full-time

Richardson, TX

Professional, Scientific, and Technical Services

About the position

The Event Marketing Manager at BAL will oversee strategic and tactical marketing initiatives for in-person events, webinars, and tradeshows. This role is integral to the Marketing & Business Development team, focusing on brand management, digital marketing, content development, and event execution. The position requires a proactive individual who can manage over 60 events annually while ensuring effective communication and collaboration across various teams.

Responsibilities

• Learn and apply the fundamentals of the business, target audiences, and department goals to execute 60+ events annually.
• Own ideation, planning, and execution of marketing events, including venue research, internal and external communications, and event website creation.
• Manage pre-event tasks such as audio-visual requirements, on-site staffing, and post-event data review.
• Oversee an event planner to assist with all aspects of event planning and execution.
• Develop marketing campaign strategies for events and webinars across all channels.
• Collaborate with a high-performing team including subject matter experts and designers to execute marketing assets.
• Ensure processes are followed for pre-event planning, audience targeting, and post-event lead generation.
• Build and maintain relationships with third-party event organizers and partners to optimize marketing investments.
• Lead recommendations on overall firm event strategy, including budget projections and event calendar management.
• Manage continuing education vendor certification and sponsorship planning.

Requirements

• 6+ years of experience in B2B event marketing.
• Bachelor's degree in Marketing or related field, or equivalent work experience.
• Excellent organizational skills with a strength in project management and attention to detail.
• Experience with Wrike or similar project management software preferred.
• Strong verbal and written communication skills, including editing and proofing.
• Strong proficiency in Microsoft Excel, Word, and PowerPoint.
• Experience with Cvent required.
• Experience with Salesforce strongly preferred.
• Technologically savvy with eagerness to learn new programs and skills.
• Proactive, self-sufficient, resourceful, and motivated.
• Ability to prioritize tasks and communicate clearly among various personalities.
• Willingness to be a team player and interact with peers, partners, management, and clients.