Event Marketing Manager

$70,000 - $70,000/Yr

Window Nation - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Specialty Trade Contractors

About the position

One Goal, One Passion - Growth is Everything at Window Nation. Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. The Event Marketing Manager will be responsible for overseeing and managing all aspects of event planning and execution designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers. This leadership position requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire a team. Core Role Responsibilities include identifying, developing, and owning event-based marketing initiatives to generate qualified sales leads for Window Nation. The manager will identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within the full geographical market area. They will be responsible for budget forecasting, inventory management, and maintaining the approved budget, as well as exceeding sales lead quotas based upon established KPIs. Additionally, the manager will be responsible for recruiting, hiring, training, ongoing development, and performance management that delivers an incredible event experience for employees and customers alike. They will manage event representative schedules to ensure that the event calendar is staffed for success and partner with branch operations, marketing, and sales to grow a strong brand presence within the market. Finally, tracking and reporting event metrics to evaluate event team and individual performance is also a key responsibility.

Responsibilities

• Oversee and manage all aspects of event planning and execution to build brand awareness and drive lead generation.
• Identify, develop, and own event-based marketing initiatives to generate qualified sales leads.
• Negotiate and attend various events (trade shows, fairs, festivals, community events) for lead generation.
• Responsible for budget forecasting, inventory management, and maintaining the approved budget.
• Exceed sales lead quotas based upon established KPIs.
• Recruit, hire, train, and manage ongoing development and performance of event staff.
• Manage event representative schedules to ensure successful staffing of events.
• Partner with branch operations, marketing, and sales to enhance brand presence in the market.
• Track and report event metrics to evaluate team and individual performance.

Requirements

• High school diploma or GED.
• 1+ years' experience in event marketing, field marketing, sales, or lead generation.
• 2+ years in a leadership position.
• Valid driver's license and driving record that meets company's insurance requirements.
• Ability to lift up to 50 pounds.
• Ability to remain in a stationary position for 50% of the time; up to 6 hours during events.

Nice-to-haves

• Associate's degree.
• Strong negotiation, recruiting, and training skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills, including attention to detail.
• Proficiency using Microsoft Office Suite.
• Excellent verbal and written communication skills.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• 401(k) matching
• Paid time off
• Employee assistance program
• Vision insurance
• Life insurance
• Employee discount
• Flexible schedule
• Referral program