Event Marketing Manager

Middesk - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

As the Event Marketing Manager, you will lead the planning, execution, and management of digital, tradeshow, and in-person events that resonate with our audience and align with our brand vision. Your work will support the growth of our brand by enhancing lead generation, engagement, and overall event channel impact. This role involves managing end-to-end event logistics, working cross-functionally with internal teams (e.g., sales, product marketing), and ensuring consistent, engaging brand experiences across all events. Reporting to Middesk's experienced Event Marketing leader, you will play a key role in coordinating cross-functional efforts, managing event logistics, and creating integrated event strategies that boost visibility and drive business results.

Responsibilities

• Design and execute digital events: Plan webinars, virtual product demos, and other digital experiences to drive thought leadership and customer engagement.
• Tradeshow management: Oversee booth design, sponsorships, logistics, team coordination, and speaking opportunities.
• Plan in-person events: Organize conferences, customer meetups, and other in-person gatherings that align with our brand goals.
• Budget management: Develop and manage event budgets, ensuring cost-effectiveness and ROI.
• Cross-functional collaboration: Partner with sales, product marketing, and design teams to align events with broader marketing initiatives and drive attendee engagement.
• Measure and optimize: Track event performance and iterate on strategies to maximize impact.

Requirements

• 3-5 years of experience in event marketing, preferably in a B2B tech environment.
• Proven ability to manage digital, tradeshow, and in-person events from concept to execution.
• Strong project management and organizational skills with a track record of meeting deadlines.
• Experience creating event-related marketing campaigns to drive attendance and engagement.
• Proficiency in event management software and digital marketing tools.
• Excellent communication and collaboration skills.
• Ability to handle multiple projects and adapt in a fast-paced, growing environment.
• Travel up to 25%

Benefits

• Impactful work: Contribute to reshaping the business identity market.
• Growth opportunities: Expand your skills and grow your career in a dynamic startup environment.
• Recognition: Work with a team backed by leading investors and recognized as industry innovators.