Event Sales Manager, Hotel Services - Westin Anaheim

$66,560 - $70,000/Yr

Encore Global - Anaheim, CA

Full-time - Entry Level

Anaheim, CA

About the position

The Event Sales Manager at Westin Anaheim is a pivotal role responsible for guiding customers through their event experiences, ensuring that their goals and objectives are met to create compelling events. This position requires a proactive and consultative sales approach, utilizing Encore's established sales processes and methodologies to secure business and maximize revenue capture from an assigned customer base. The Sales Manager will cultivate and maintain relationships with key hotel personnel, enhancing the overall business relationship with the hotel and supporting company initiatives, business strategies, and core values. In this role, the Sales Manager will be tasked with revenue generation by soliciting and securing business through effective communication and relationship management. This includes preparing and presenting quotes and proposals in a timely manner, collaborating with vendors and other departments to service events, and attending site visits and pre-conference planning meetings to support customer experiences. Understanding the event cost structure is crucial, as the Sales Manager will incorporate this knowledge into solution designs while adhering to established profitability guidelines. Delivering world-class service is a key responsibility, which involves cultivating relationships with customers and venue personnel, thoroughly researching customer history to create personalized experiences, and ensuring all customer information is accurately maintained in the Customer Relationship Management (CRM) system. The Sales Manager will also maintain a healthy sales pipeline to achieve revenue targets, support sales forecasting efforts, and stay informed about new product offerings and emerging technologies in the events industry.

Responsibilities

• Guide customers through event experiences, ensuring their goals and objectives are met.
• Solicit and secure business through a proactive, consultative sales approach.
• Prepare and present quotes and proposals in a timely manner to customers.
• Collaborate with vendors and other departments to capture and service events.
• Attend site visits, pre-conference planning meetings, and appropriate venue meetings as necessary.
• Understand event cost structure and incorporate it into solution designs according to profitability guidelines.
• Cultivate and maintain relationships with customers and venue personnel.
• Research and understand customer history to create personalized experiences.
• Ensure all customer information is accurate in the CRM system.
• Maintain a healthy sales pipeline to achieve established revenue targets.
• Support sales forecasting efforts and ensure accuracy in submissions.
• Learn and adopt all SOPs related to the role and new initiatives/programs.

Requirements

• BS/BA or 1+ years of Encore or equivalent experience required.
• 1 year technology sales or hospitality experience preferred.
• Prior sales experience in audiovisual is a plus.
• Knowledge of hospitality industry and sales processes preferred.
• Technical aptitude and computer proficiency required.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in event management or coordination.
• Familiarity with CRM systems and sales forecasting tools.
• Ability to work in a fast-paced environment and manage multiple tasks.

Benefits

• Commission opportunity based on performance.
• Full-time employment with potential for career advancement.